The eagle soars into the sky and soars high: Happy 47th anniversary of Eagle Ceramics

In 1974, it was born!
In 1984, it sang all the way!
In 2010, it spread its wings and flew!
In 2021, it will fly high!

"The eagle strikes the sky with strong winds, and the waves fly with spring." The life of an eagle is destined to be extraordinary. From birth to nirvana and rebirth to moulting and rebirth, every time he advances, he transforms into a brand new self in exchange for the power to fight in the sky. In 1974, Eagle Brand Ceramics was born in Foshan, Guangdong. The gene of innovation has always been imprinted on the brand "Eagle Ceramics".

If we say that at the beginning of its establishment, in order to solve the problem of unemployment and the employment of people with "four disabilities", the arts and crafts group mainly produced art ceramic products, it was Eagle Brand CeramicsAn extraordinary starting point. The transition to the production of architectural ceramics in 1984 was a follow-up to the trend. Every step of the next 30 years or so was Eagle Brand Ceramics performs dazzlingly on the stage of the building ceramics industry.

An extraordinary starting point in 1974
Originating from a responsibility to society

In August 1974, the Shiwan Town Committee and the Town Government established an arts and crafts group focusing on the production of fine ceramic products in order to provide employment for the unemployed and those with disabilities. This was an extraordinary and ordinary starting point. . The first group of Yingpai people, who endured hardships and even had disabilities, established Yingpai's collective spirit of not being afraid of hardships and fighting for the sky, and laid the foundation for Eagle Ceramics made its initial contribution to the future strong and tough development.

Production Transformation
Firmly Eagle Brand Ceramics long-term development path

With the advent of the 1980s, the spring breeze of reform and opening up swept across China, and Yingpai followed the trend. In 1984, it resolutely changed from art ceramics to architectural ceramics and began to explore the production of architectural ceramics, becoming the earliest ceramic tile makers in the history of New China's architectural ceramics. Pioneer explorer.

"Going out, bringing in, and going out again" has become an important symbol of this stage of Eagle Brand Ceramics . Yingpai people began to frequently come into contact with foreign advanced technology, understand foreign leading craftsmanship, and absorb the essence of foreign design. By introducing high-quality Italian production lines, they improved domestic production processes, and independently developed and produced three-dimensional printed glazed tiles, which became a milestone in the Chinese industry. After more than ten years of product exploration and research and development, Eagle Brand has a number of representative products with benchmarks: large-size polished tiles, curved tiles, etc. Excellent product quality, good brand image, and high popularity make it even more popular. In 1998, he won the first ticket to participate in the Bologna Exhibition in Italy in the Chinese ceramic industry and climbed to a new peak.

From introducing foreign technology to returning to the world "with Chinese elements", it has allowed global architectural ceramics brands to recognize the image of Eagle Brand who is indomitable, adventurous, hard-working and innovative. It is precisely because of the brand accumulation of more than ten years that Eagle Brand Ceramics has won the title of "China's Leading Eagle" , it is precisely because of Yingpai’s unremitting pursuit and innovation of technology and craftsmanship that it can be listed on CCTV with its “craftsmanship image”.

Steady and steady efforts are worth ten years
Create a good reputation of "many years later, I will still choose Eagle Brand"

EnterIn 2010, Eagle Ceramics entered its prime period. It adopted a steady and steady style and steadily improved its brand operations in an all-round way. quality. From product-oriented in 2010 to product-based in 2015, the marketing model of "three openings and one reform" and 1+N was implemented. In 2018, the "six outputs of the value system" were proposed, focusing on "products, brands, channels, terminals, marketing ", service" six output points, gradually formed the core idea of ​​​​Eagle Brand Ceramics's work, based on these six points The eagle's wings continue to plump. Under the guidance of this idea, Yingpai's steadily rising performance and continuously improving operational quality have become important digital indicators of Yingpai's development at this stage. Breaking new performance highs in consecutive years is a manifestation of the good results of these ten years of development and hard work.

For Yingpai, this is the third stage of Yingpai's development, and it is a decade of accumulation. From 0 to 1, Eagle Brand has regrouped, deepened its brand advantages, firmly rooted in the farming layer, and absorbed nutrients. Only then can we have provincial benchmarks, the rise of large merchants in small towns, and only then can "Eagle Brand Stores" bloom everywhere, nine The layout of large central warehouses allowed for the exploration of the "marketing zone" model, the development of diversified channels, the re-upgrading of the brand, product channelization, a structured system, etc. Everything is pushing Eagle Brand to advance again. For Yingpai employees, they strengthen themselves through the platform and find value through self-sacrifice. The development of these ten years has also given Yingpai people the spirit of "aggression, self-discipline, and struggle" to inspire youth and create value. Along with the growth of Eagle Brand, employees' self-worth has also been realized. For Eagle Brand partners, in the past ten years of steady development, each partner has expanded its own channels, effectively improved its regional operating capabilities, and achieved self-worth.

Every effort we make allows consumers to truly understand Eagle Ceramics Products and perceived brand temperature have contributed to the good reputation of "I will still choose Eagle Brand many years later".

On the occasion of Eagle Ceramics's 47th birthday
I wish Eagle Brand Ceramics "The eagle will soar high in the sky!