It is said that under the epidemic situation, "everything is waiting for improvement". Many dealers in the building materials industry have closed down and changed careers. Facing the unpredictable market environment, some people retreated and returned disappointed; but some people saw the opportunity, flew against the wind, gained a foothold in the turbulent market, and made their stores bigger and stronger.
Today, Xiao Ou would like to introduce to you the benchmark dealer of Oceano smart stores-Jincheng Oceano Guo Jianhua. Through years of experience accumulation and the business philosophy of service-based, quality-based survival, and innovation-based development, he has allowed the Oceano brand to enter thousands of households in Jincheng.
▲Jincheng Oushennuo Guo Jianhua< /p>
In 2012, Guo Jianhua established a building materials company and started a ceramic tile wholesale business in Jincheng. Faced with the problems of irregular ceramic tile market and uneven product quality at that time, Guo Jianhua came up with the idea of operating a high-end brand for the first time. He hopes to bring fashionable products to consumers in Jincheng and give owners a value-for-money experience by operating excellent brands.
After some investigation, Guo Jianhua found that the business philosophy of Oceano Smart Store coincided with his own ideas, and he chose to join Oceano without hesitation.
After eight years of hard work, Guo Jianhua went from running one store to owning three local ceramic tile stores. And with the joint efforts of the team, the performance has increased year by year. During the 2020 epidemic, Jincheng's performance in the first half of the year increased by more than 30% year-on-year compared with the first half of last year.
In Guo Jianhua's view, sales is not just about selling products. On the premise of providing good products, we should also provide customers with good services and build a good reputation. Therefore, he won the favor of local consumers by using the three major operating tools of Oceano smart stores and using "three provinces" services.
Time Saving: Oceano Smart Store’s unique interactive large screen for speedy order negotiation has included most of the local real estate and house type cases. In daily operations, Guo Jianhua will also continue to collect and add local of real estate units. Therefore, during the order negotiation process, the designer is spared the time of repeatedly measuring the room to the greatest extent, allowing the designer to spend time on more important things.
Effort-saving: The interactive large screen also provides owners with various styles and exclusive house design references, and can also realize brick replacement DIY in one second, saving the store the previous time of drawing pictures. , customer impatience and other disadvantages.
Safety of Worry: The 720° VR effect preview function allows customers to have an immersive feeling and can also share it with their families. The store also arranges professional consultants to answer questions in real time, which makes customers feel very worry-free and considerate.
In this way, Jincheng Oceano used smart technology to subvert the traditional way of selling bricks, providing Jincheng consumers with an unprecedented new brick-buying experience, increasing the store's transaction rate by more than 30%.
In addition, Guo Jianhua knows that if a company wants to continue to grow and develop, it must develop through multiple channels. He established a cooperation model by joining forces with well-known local decoration companies; at the same time, he added a foreman membership system to continuously expand the membership scale, thereby increasing channel sales.
In retail, marketing comes first. Every promotion and event is carefully planned in advance, customized with appropriate activity plans and incentive mechanisms, and teamwork is bound to be achieved!
▲Jincheng Oceano Team< /p>
In the face of the epidemic, Guo Jianhua never backed down. He will continue to lead his team and work tirelessly towards the goal of building Oceano into the number one local brand!
For more ceramic tiles, decoration details and space renderings, you can search for Oceano on Baidu.
(This article is provided by the enterprise)
