Eagle Ceramics 2020 Brand Advertisement
"Many years later, I still choose Eagle Brand" is the best interpretation and summary of Eagle Brand products.
Over the past 46 years, Eagle Brand has accumulated many loyal "iron fans". Some of them are personal experiencers of Eagle Brand products. Three generations of their families have chosen Eagle Brand. Some of them are partners and have followed Eagle Brand for twenty years or even longer. time...
They are of different ages and experiences. Among them, there are middle-aged people who have deep feelings for Eagle Brand, and there are also young people who pursue fashion and sophistication, but they also choose Eagle Brand, the nation with the most historical accumulation and brand value. Ceramic tile brands that support this beliefis the foundation of the product and also the spirit of Yingying Brand’s 46 years of continuous innovation and change.
The Eagle Brand in the Eyes of an Old Foshan Man
It’s feelings, but also trust
Zhang Jinchao is an old Foshan native.
Around the 1980s and 1990s, under the impact of the wave of market economy, China's architectural ceramics underwent tremendous changes in terms of technological improvements, production levels, and industrial scale. The development of the domestic ceramics industry also ushered in a stage of rapid development. , a number of ceramic construction companies emerged rapidly.
At this time, Eagle Brand took the lead in introducing Italian production equipment and successfully developed three-dimensional printed glazed tiles in 1988, pushing China's architectural ceramics into a new era.
Zhang Jinchao became one of the witnesses.
When renovating his own home in the 1980s, Zhang Jinchao purchased a classic product from Eagle Brand. "At that time, I thought Eagle Brand was a local brand in Foshan, and the quality was not good. At that time, the designs and colors were also good-looking." Now, thirty years have passed. Except that the color of the ceramic tiles purchased before was a little outdated and the tone was a little darker, the ceramic tiles were still smooth and bright.
Eagle three-dimensional printed glazed tiles
It is undeniable that during the more than 40 years of development of Eagle Brand, it has created many classic products and left a mark in the product development history of the building ceramics industry.
In 1995, Eagle Brand successfully developed 1 meter × 1 meter large size polished tiles;
In 1996, Eagle Ceramics successfully launched infiltrated tiles, which triggered a trend of infiltrated tiles in the industry.
In the same year, Eagle Ceramics launched the world's first curved tiles and invested heavily in the research and development of 1000×1000mm and 1200×800mm imitation natural stone polished tiles. At that time, when small bricks were popular, it was unique. Opening up a new era of architectural ceramic product innovation with differentiation.
Eagle brand curved brick
In Yingpai’s view:The core of Yingpai’s success lies in Yingpai’s innovation and change of products.
To this day, Eagle brand polished tiles are still attracting much attention, especially the granular full-body polished tiles, which have created the sales myth that Eagle brand has been best-selling overseas for 20 years. The person in charge of the product department of Eagle Brand Marketing Center once said that several of its recent projects in Xi'an have planned to use this brick, and at the annual Bologna Exhibition in Italy, this product has been well received domestically.The appearance was well received by exhibitors.
In 2019, Eagle Brand participated in the Bologna Exhibition in Italy for the 22nd consecutive year, and the "Classic Return" series of granular full-body polished tiles appeared again.
In 2010, Eagle Brand Group was established, and proposed the development strategy of "New Eagle Brand, Big Future" and invested heavily in the research and development of hundreds of products. In 2011, the one-shot microcrystalline product known to the industry was born. "Crystal polymerization". At the new product launch conference, Mr. He Tianxiong, the former chairman of the China Ceramics Industry Association, bowed to Eagle Brand on the stage and said “One small step for Eagle Brand, one giant leap for the industry”.
At the launch event of Eagle Brand Ceramics' "Crystal Polymer", He Tianxiong, the former chairman of China Ceramics Industry Association, was moved by the "Eagle Brand Spirit" and bowed affectionately.
Thirty years later, he chose Eagle Ceramics again
For more than 40 years, Eagle Ceramics has gained a group of loyal "iron fans" with its classic products from generation to generation
Zhang Jinchao is one of them.
Thirty years later, in 2017, his new residence in Foshan Poly East Bay still uses Eagle brand products. The brand is still an old brand, but compared with thirty years ago, there are more styles, more colors, and more sophisticated designs. cutting edge.
What kind of products can be described as “enduring”? Zhang Jinchao’s answer is that it can occupy a very unique position in the hearts of consumers. “Decades have passed, and I still trust Eagle Brand. In fact, the ceramic tile products on the market now are similar, but I have always trusted the old Eagle Brand, and the product quality is reliable.”
This is how Eagle Brand exists in the minds of many consumers.
Over the past 46 years, there have been many consumers like Zhang Jinchao who unconditionally trust and choose Eagle Brand because of their good product experience, and even a family has used Eagle Brand for several generations. Such cases abound, For many consumers, Eagle brand is a sentiment and a trust.
“Many years later, I still choose Eagle Brand.”This is not only the reputation given to Eagle Brand by consumers, but also the confidence given by the huge dealer team to Eagle Brand.
Lin Wei, President of Eagle Brand Ceramics Group, publicly stated when Eagle Brand’s classic product “Crystal Polymer 3.0” was launched, For Eagle Brand, it needs to use products to tell its history and future. 46 years The Eagle brand relies on quality, innovation and culture as its support. Using products as armor, Eagle Brand’s international strategy has been widely praised by the industry for forty-six years.
In 1998, Eagle Brand became the first Chinese enterprise to participate in the Bologna Exhibition in Italy, opening a window for Chinese architectural ceramics enterprises to go global and letting the world appreciate the elegance of Chinese architectural ceramics for the first time.
Eagle Brand participated in the Bologna Exhibition in Italy for the first time
In the industry, there has been a reputation that "look at China for polished tiles in the world, and Eagle Brand for polished tiles in China". At the 2019 Bologna Exhibition in Italy, Eagle Brand's "Classic Return" series of granular full-body polished tiles, which have been selling well in the international market for more than 20 years, were well received by domestic exhibitors at the exhibition.
Choose Eagle
It is equivalent to capturing a group of "hardcore fans"
"Many years later, I still choose the Eagle brand." It is the sentiment and confidence given to Eagle Brand by consumers and dealers.
In the industry, there is a reputation that "two generations of father and son operate Eagle Brand, and three generations of descendants use Eagle Brand." In the past 46 years, Eagle Brand has spanned several generations.
In 46 years, Eagle Brand has gained a large number of loyal consumers with its excellent products and services. For Eagle Brand dealers, it also means having a group of "die-hard fans".
Some of them are consumers, some are engineers, and some are customers who come here due to word of mouth - "One of my customers chooses Yingpai every time he renovates his house"; "70% of Yingpai's customers are basically old customers. Recommended by customers. "All branches of Bank of China in Fuzhou choose Eagle brand for decoration every year." "I have 10 friends, 5 of whom use Eagle brand"...;…
Shantou Eagle Brand Dealer:
With Yingpai's excellent product quality and meticulous service, Shantou Mingying has gained a large number of loyal old customers. In Shantou, three generations of a family buy Yingpai products, and there are many customers who use Yingpai for several houses in a family. . Ms. Chen, who lives on the bank of Xiangyu Waterfront in Shantou, has been a fan of Eagle Brand for decades. In 1998, her mother’s house used Eagle Brand. Now her own house also uses Eagle Brand. Now her children have grown up. Big, the newly renovated house for my children last year still used the Eagle brand.
Xiangyang Eagle Brand Huang Yonggang
The products of Eagle Brand Ceramics are of good quality and novel colors, which are spread by word of mouth from customers. After more than 20 years of accumulation and precipitation, Eagle Brand Ceramics has gained a large number of loyal customers in Xiangyang.
Ganzhou Eagle Brand Guo Shugan
Eagle Pai is the only state-owned enterprise in the industry with a 46-year development history. Quality is the lifeline of Eagle Pai. It does not have many products, but only excellence. It is a conscientious enterprise.
Fuzhou Eagle Brand Wang Guiming
Fuzhou Bank of China is a "loyal customer" of Eagle Brand and has cooperated with Eagle Brand for more than ten consecutive years. It has hundreds of branches across the province and chooses Eagle Brand for new or renovated branches every year.
Changsha Eagle Brand Chen Qiming
In 2010, Eagle Brand Group was reshaped. Under the strategy of "New Eagle Brand, Big Future", Eagle Brand's R&D and production returned to full scale. In 2011, Eagle Brand's one-time burning microcrystalline stone "crystal polymerization" was born. Famous in the industry, the brand quickly heated up. From 2011 to 2013, Eagle Brand's projects in Changsha also ushered in an explosive period.
Renhuai Eagle Distributor
A customer said, "I have 10 friends, and 5 of them have bought Eagle Brand." This is also the meaning of the sentence "Many years later, I will audition for Eagle Brand."
Pinggu Eagle Dealer
I believe that people who have never used Eagle brand products will be able to inspire people around them in the future. I am very confident about this. Eagle brand products are absolutely good bricks. People who have used them say they are good. Today, 70% of Pinggu Yingpai’s customers are basically introduced by old customers.
