On July 10, 2020, the "Yujian Smart Life" and the 2020 Wrigley Bathroom New Product Launch Conference were held in Foshan. At the press conference, Arrow Sanitary Ware officially announced its new development strategy, including brand strategy, channel strategy and product strategy. In the new product release section, Wrigley Sanitary Ware launched several series of new products such as Via, Yafei, Naqu, and Yuyi on-site, and demonstrated the design inspiration and aesthetic value of the new products in a fashionable form.
Three major development strategies
Building a “global smart home community” together
This year marks the 26th anniversary of the founding of Wrigley Sanitary Ware. It is a time when young people are full of high spirits.
The development of Wrigley is inseparable from its emphasis on product research and development and design innovation. Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, said that Wrigley attaches great importance to product innovation, research and development and quality, and has won domestic and foreign design awards such as the German Red Dot Award, the Chinese Red Star Award, the Kapok Design Award, and the "Boiling Cup" Quality Gold Award. , Quality Award, and has become the designated supplier of the China Pavilion at the Milan World Expo and Dubai World Expo, accepting world review on behalf of Made in China, and reaching a strategic cooperation with the Chinese Academy of Sciences.
Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group
“Wrigley will rely on scientific and technological wisdom to innovate the production system, seize the opportunity of the development of the new home furnishing industry, and take improving people’s bathroom life quality and innovating people’s smart living space as its core values to create an all-round world-class smart brand. Home Furnishing Enterprise. ”Xie Yuerong said.
At the press conference, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, explained in detail Wrigley Bathroom’s global smart home strategic layout from three aspects: brand strategy, channel strategy, and product strategy.
ARROW Brand Positioning: "Global Smart Home Master": On the one hand, with the advent of the intelligent era, ARROW bathroom has entered a period of rapid development of intelligence, and the ARROW full ecological product matrix as an inherent gene has been formed; on the other hand, With the implementation of the One Belt and One Road policy, Wrigley bathroom products have begun to go out of the world. "I believe that Wrigley products can be seen all over the world in the future."
Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group
In terms of channels, Wrigley Sanitary Ware will build a more convenient and in-depth "people-goods-place" experience link through five major channel upgrade plans: new retail model, 10,000 store plan, micro-decoration project, engineering cooperation and home decoration. Lu Jinhui revealed that Wrigley Sanitary Ware actively cooperates with the top 100 real estate companies to create the preferred brand for workwear for real estate companies, and at the same time joins hands with home decoration brands to seize the B-end market. In terms of new retail, Wrigley Sanitary Ware will create a closed loop online and offline, turning its sales stores into lifestyle experience venues. It is reported that the number of Wrigley Bathroom outlets will exceed 10,000 this year.
In terms of products, Wrigley Bathroom has five product series: smart toilets, bathroom furniture, faucet showers, ceramic sanitary ware and shower screens. It uses multi-dimensional design wisdom to lay out a product matrix for the entire ecological chain of bathroom space.
New product launch
Create the ultimate functional aesthetics
Products are the cornerstone of an enterprise and the core driving force for its development. As the highlight of the press conference, Wrigley Sanitary Ware officially launched four complete space series products: Via, Joy, Time and Space Lover, and Yafei, which also represent the mainstream style trends of light luxury, ultimate, and fashion that are currently popular in home furnishings.
The four new series of new products launched by Wrigley Bathroom Ware are also Wrigley's pioneering definition of the relationship between products and space, products and style. They hope that the products in the overall space will be both independent thinkers and can adapt to more spatial environments, and they will also be the leaders of the space, making the space more harmonious and unified.
The ultra-clean series smart toilets are deeply clean through 4 major self-cleaning and antibacterial technologies. It is also blessed with medical-grade antibacterial materials and is resistant to E. coli >99%; the waterway is self-cleaning in three stages, making the cleaning water cleaner. The newly launched five ultra-clean smart toilets, including Interstellar, Exclusive, Fashion, Classic and Light Luxury, are all equipped with four major self-cleaning and antibacterial technologies for deep cleanliness. Wrigley Bathroom can satisfy the clean experience that users pursue.
In addition, Wrigley Sanitary Ware also released a number of new series of products such as Werner, Xinyue, Hupan, and Naqu, and cooperated with the models' catwalk performances on site, accurately and Demonstrate product features in detail and with a high level of perfectionQuality and functional aesthetics explain Wrigley Bathroom's humanistic care in product development and design.
26 years of focus
Achieve "everyone" in the industry
After 26 years of development, Wrigley Home Furnishing Group has developed into an industry giant with hundreds of patents, nearly 10 production bases, and business in more than 60 countries around the world. Wrigley Home Furnishing Group's products are widely used in benchmark hotels and residences at home and abroad, and it has become a top 100 real estate partner such as Country Garden, China Evergrande, Sunac China, China Overseas Land, China Resources Land, Gemdale Group, etc.
As Xie Yuerong said at the press conference, Wrigley’s development is inseparable from product innovation and quality. Entering 2020, ARROW has won domestic and foreign design awards including the German iF Design Award and the Red Dot Design Award for its many outstandingly designed products, representing Chinese sanitary ware in the world with its outstanding manufacturing quality. During this year's 618 period, Wrigley's sales across all channels exceeded 600 million yuan, once again ranking first in the industry's overall sales, which also reflects that Wrigley's products have gained the trust and love of consumers.
Whether it is standing at the top of global industrial design with excellent product design, or winning the favor of consumers and the market with excellent quality, it actually shows that Wrigley Bathroom has become the leader and national brand representative of China's bathroom industry. In the future, Wrigley Bathroom will continue to delve into the smart home industry, integrating intelligence, technology and other elements into product design to provide users with a better and smarter lifestyle.
(This article is provided by the enterprise)
