Everything in the past is a prologue
Looking back at the past, Lion Ceramics has gone through 18 years. In these 18 years, Lion Ceramics has become a well-known large-scale modern architectural ceramics enterprise in China integrating R&D, production, sales and service. Since the beginning of 2020, with the impact of the COVID-19 epidemic on China's economy, Lion Ceramics, under the leadership of Mr. Liu Bao, Chairman of Lion Group, has been bucking the trend. From the sunny days of farming at the beginning of the epidemic to the current corporate production and sales Both prosperous and prosperous against the trend all show the wisdom and confidence of the Lion King people.
Firm belief is the source of development. All Lion people grasp the turning point of industry change, face the current market environment, and use this as a new opportunity for Lion to develop and take off again. In the midsummer season, Lion Ceramics Headquarters Good news came again. In compliance with the group company's strategic development plan, the Lion brand once again launched a new strategic upgrade and entered the "China Ceramic Ceramics High-end Brand Distribution Center - China Ceramics Industry Headquarters Base (Foshan, Guangdong)". The single-building exhibition hall area is about 3,000 square meters. It is expected to be officially unveiled and opened during the China Ceramics Expo this year. This also marks that Lion Ceramics has once again taken a key step forward in the upgrading and development of brand strategy. It will continue to consolidate the brand strength and make great strides to seize the national market. I believe that the upgrade of Lion Ceramics will definitely bring broader and more efficient development prospects to the sustainable development of the Lion brand now and in the future.
Innovation and upgrade of product system
Product innovation is the driving force for enterprise development. After the brand strategy upgrade, brand resource allocation will be more independent. Lion Ceramics will effectively extend its own product line based on industry changes and terminal market demand. Based on the original product system Lion Ceramics integrates the most cutting-edge ceramic tile production technology at home and abroad. On the basis of adhering to the original product quality strategy of "being a person with both moral integrity and talent, and making bricks both internally and externally", Lion Ceramics has officially launched a comprehensive product in-depth layout strategy, while continuing to improve product connotations. While improving quality, we will continue to enhance our external design and color development capabilities, focus on product process superposition as one of our main directions, and comprehensively develop a variety of products with 800×2600, 1200×2400, 1600×3200, etc.High-quality and high-technique large-sized slabs, large-sized rock slabs and other products. Let us look forward to the strong display of the hard-core strength of the Lion brand!
Market service innovation and upgrade
Since the beginning of 2020, Lion Ceramics has made an in-depth analysis of the impact and impact of the epidemic on the industry and the national economy, and has once again adjusted its brand service strategy in multiple dimensions. Under the guidance of the important corporate mission of putting customers at the heart, we first base ourselves on serving the customer service terminal market and comprehensively launch a new model of all-staff marketing services: transformation of all marketing staff functions + seven cores of terminal strategy + one business, one policy + N+M Terminal assistance platform + global terminal operation system, a series of actions will surely open up a new era of Lion brand market services. At the same time, driven by the Internet economy, Lion Ceramics actively embraces the new Internet marketing model and will soon launch Lion Ceramics. The smart store marketing system covers the two major terminal marketing systems of online + offline. It is no longer a single display, promotion, traffic diversion, customer acquisition, etc., but a complete set of terminals that combine online and offline. Operating a large system, the launch of this system will definitely lead to another qualitative upgrade of Lion's services.
Brand culture innovation and upgrade
Culture is not only a symbol of brand characteristics, but also an important way for companies to convey brand concepts or lead consumer attitudes. Since its establishment, Lion Ceramics has taken the culture of filial piety/morality as the foundation of its establishment, and has implanted Inamori's business philosophy on this basis. After years of practice, it has now formed a philosophical and cultural system with Lion's characteristics. China is a country of etiquette and has a profound historical and cultural heritage. The sages of the past dynasties influenced people's behavior by improving their own conduct and establishing their own noble virtues. Different ethnic groups have formed moral standards that represent their own symbols. The brand culture of Lion Ceramics is based on this oriental culture, which is harmonious and elegant, integrates people's modern life pursuits, and creates a modern, elegant, light and luxurious life appeal concept. The completion of the new brand image exhibition hall will once again let more people Many consumers have a new understanding of the cultural heritage of the Lion Ceramics brand.
New thinking, new positioning, and new strategy open a new era for the Lion brand; new platforms, new resources, and new models create new strength for the Lion brand! In the future, Lion Ceramics will continue to uphold the principles of "technology, green,The corporate vision of "Leader in Art Ceramic Tile" will contribute to the harmonious development of China's building ceramics industry.
