Every December, in Jinjiang, a city that contains sports genes and is known as the third largest national sports industry base in the country, you can always see the figure of Qianghuijing Running Group!
Due to the same interest, Qianghui’s family members get together every year through the Jinjiang Marathon (hereinafter referred to as “Jinma”), which seems to have become an invisible agreement among the members of the running group.
On December 8, 2019, the members of the Qianghui Running Team met again at the Jinma Racecourse. Qianghui Ceramics once again served as the official sponsor of the event and appeared at the racetrack as the only designated brick brand at the Jinma Racecourse.
Since 2017, Jinma and Qianghui have been working together for three years. They have crossed over brands and innovated every time, constantly breaking through their own limits and creating impossible things.
Challenge new areas
From offline to online battlefield
On the day of the event, in addition to being the Jin Horse, it is also during the Qianghui Double Twelve event. What kind of sparks will be created when Qianghui Double Twelve meets the Jin Horse? Follow the editor!
In addition to using the Double Twelve event as the display theme, the site also used the power of marathon enthusiasts’ circle of friends to enhance the brand’s publicity during the Double Twelve event.
Further increase the exposure of the event through forwarding and interaction in Moments, allowing more people to participate in the Qianghui Taobao live broadcast room to create an online consumption platform that is more in line with current consumers and break through people's understanding of traditional marketing channels in the ceramic industry. cognition.
Challenge thinking to new heights
From the most luxurious podium to the most high-quality trophy
Do you still remember the most luxurious podium? That was the first personalized ceramic tile application solution created by Qianghui together with Jinma. Breaking through the application of traditional home decoration or work space, it also perfectly combines ceramic tiles with podiums.
Do you think this is all? Of course not! Qianghui Tile once again breaks through the boundaries of conventional product applications, combining trophies and ceramic tiles to give us a brand new answer!
The personalized shape combines a strong sense of design and beauty, combined with a unique cutting process, which instantly improves the grade of the trophy by more than a little!
The simple and fashionable, delicate feel, combined with the modern surface texture, has become another new attempt in the cross-border application of ceramic tiles!
Challenge new limits
Small goals to big breakthroughs
With the rise of sports craze in recent years, the members of the Qianghui Running Group have continued to expand, and have upgraded from the original healthy runners to half marathon and full marathon runners every year, making further breakthroughs in the difficulty of competition. !
Every member of the running team is constantly challenging their own limits! They must know that their opponent is not others, but themselves. Only after trying some things do they know whether they are possible!
Just like this little brother in the running group, in the past, I often only participated in the competition with the mentality of participating. But this time, after a long period of recuperation, although I can't stand like a full or half marathon runner, On the podium, nothing butWinning the health running championship for an amateur athlete is very worthy of congratulations!
Jinma not only records the determination of the Qianghui Running Team to continuously challenge difficulties, but also records the brand's innovative attempt to cross borders in different fields. Leverage the potential energy of Jinma to let more consumers know and understand Qianghui!
In the future, Qianghui will continue to work hard on marathon events and use practical actions to let users feel the unique charm of the brand. Marathon's "focus and persistence" are used in Qianghui brand building to rejuvenate the brand and products, solve consumer demands, and serve more consumers.
Let us wait and see what kind of brand innovation model Qianghui will have next!
(This article is provided by the enterprise)
