In 2015, China Ceramics Network launched the "Investment Assistant" to help member companies combine online & offline investment promotion. Match intended dealers and intended purchasing information for enterprises, publish investment information; screen franchise conditions for intended dealers, match and graft high-quality brands.
In this article, Tao Jun compiles, summarizes, and analyzes the information on intention to join published on the "Investment Helper" of China Ceramics Network in October, and presents to you the basic information of the recent terminal market.
Basic information overview
1. Employees in the ceramic industry "produce and sell themselves", and workers become bosses
In October, China Ceramics Network's "Investment Helper" platform received a total of 156 valid franchise information, of which 95% of the intended dealers have relevant industry experience. As we all know, the ceramic industry is a very traditional industry. Outsiders basically do not want to enter this industry. Even many Tao generation people do not want their children to inherit their mantles. However, those who have been in the industry for many years cannot directly change careers. Therefore, most industry practitioners "produce and sell by themselves". After accumulating certain network resources, they join a brand and choose to be their own "boss" (brand dealer).
The job hopping and career change of employees in the ceramic industry has always been a matter of great concern in the industry. Last week, Zhang Nianchao, a special writer for China Ceramics Network and managing director of TOMELY Marble Tile, wrote an article saying that ceramic practitioners "come to the front line" Agree, thinking that this may bring inspiration for ceramic companies to establish a new talent mechanism, "Ceramic practitioners, since they are facing huge upstream employment pressure, might as well try to go to the front line, there may be another world." (Content from - Zhang Nianchao: Letting talents go to the front line may be an opportunity).
2. There is an upward trend in bathroom franchise information, and franchised bathroom brands enrich business categories
Zhongtaojun compiled the franchise information and found that 9.6% of the intended dealers want to join the sanitary ware brand and intend to invest up to one million, among which Jiumu Kitchen and Bathroom, Hengjie Bathroom, and Emperor Sanitary Ware are the most popular Intended dealers favor it. After information verification, most of the intended dealers currently have stores operating other building materials categories, and joining the sanitary ware brand is to enrich the business categories.
3. Most franchisees own stores, the area ranges from 100 to 300 square meters, and the investment amount ranges from 200,000 to 500,000
After verification by Zhongtaojun, 45% of the intended dealers stated that they currently have stores or operate other building materials categories. Most of the store areas are 100 to 300 square meters, and the intended investment amount ranges from 200,000 to 500,000 at most, and more than 1 million. In short, most of the addresses are in rural and county areas.
4. The surge in franchise information in third- and fourth-tier cities and rural areas
More than half of the intended dealers have store opening addresses in third- and fourth-tier cities or rural areas. As the building materials market in first- and second-tier cities gradually becomes saturated and the economies of third- and fourth-tier cities gradually develop, it is a wise choice for dealers to open stores in third- and fourth-tier cities or rural areas.
Keyword Data
Keyword 1: "First Line"
In the information data of brands intending to join, the word "first-line" appears most frequently, reaching 20 times, proving that consumers in the terminal market still value brands very much; at the same time, dealers are willing to invest The overall amount is relatively high, up to 2 million, which shows that dealers have high expectations for investing in first-tier brands and are willing to invest at high prices. After verification, most dealers currently have stores and are engaged in building materials business, including decoration companies, door and window stores, ceramics stores, etc.
Worth NoteInterestingly, the brands that appeared with "First Line" include Nobel Ceramics, Jianyi Marble Ceramics, Dongpeng Ceramics, Gold Medal Asian Ceramics, Dajiulu Super Wear-resistant Marble Ceramics, Wells Ceramics, Marco Polo Ceramics, Asia Ceramics, Eagle brand 2086 ceramic tiles, Nengqiang ceramics, Shunhui ceramic tiles, Skemi ceramic tiles, Guanzhu ceramics, and Jinyu famous ceramic tiles show that at least in the eyes of these intended dealers, these brands can be called first-line brands.
Keyword 2: "Marble tiles"
"Marble tiles" are very eye-catching in the data, and the frequency of occurrence is second only to "first line", reaching 19 times. Facts have once again proven that marble tiles are the most popular among end consumers. Among them, Dajiuluo super wear-resistant marble tiles and Jianyi marble tiles are the most popular, with the highest frequency of consultation and franchise. During the verification, Zhongtaojun found that the dealers who wanted to join Jianyi marble tiles were very loyal, and told Zhongtaojun that they "only" or "only consider" Jianyi.
Keyword three: ceramic tile brand
Many potential dealers will write down the brand they intend to join when publishing information. According to statistics from Zhongtao Jun, "Big Horned Deer Super Wear-Resistant Marble Tiles" appear the most, with a frequency of 13; "Gold Medal Asian Tiles" comes second, with a frequency of 13. 11; The remaining brand data are: "Asia" 10 times, "Nobel" 8 times, "Jianyi", "Jiajun" "Qianghui" 6 times, "Xinzhongyuan", "Nengqiang" and "Lion King" 5 times times, "Dongpeng", "Dajiang", "Guanzhu", "Shunhui" 4 times and so on. (There are too many brands to list one by one)
Other information data
1. Franchise form:There are 20 intended dealers who want to join the brand through retail stores, 61 intend to join through brand stores, 7 want to join as flagship stores, 60 Want to join as a regional general agent, but the remaining 8 companies have not clearly stated their intention to join.
2. Provinces in demand:According to the analysis of the intention to join information of "Investment Helper", the provinces in demand for franchises are mainly concentrated in Shandong, Jiangsu, Jiangxi, Anhui and Central China in East China. In Hunan, Hubei, Henan, Guangdong, Guizhou, Hebei, Shanxi, Yunnan and other regions, their demand data in October are: 11 in Shandong, 11 in Jiangsu, 11 in Jiangxi, 7 in Anhui, 11 in Hunan, and Hubei 9 companies, 11 companies in Henan, 11 companies in Guangdong, 8 companies in Guizhou, 10 companies in Hebei, 9 companies in Shanxi, and 8 companies in Yunnan.
3. Investment amount: After verification by Zhongtaojun, there are 68 dealers with an intended investment amount of less than 200,000 (including 200,000), and an intended investment amount of 21 There are 48 dealers with an investment amount of ~500,000 yuan (including 500,000 yuan), 22 dealers with an intended investment amount of 510,000 yuan to 1 million yuan (1 million yuan included), 12 dealers with an intended investment amount of more than 1.01 million yuan, and the remaining 7 dealers have not made clear their intention to invest. amount.
4. After information verification, 34 of the intended dealers are operating other brands; among them, 5 want to change brands, and 25 want to enrich building materials categories or brand products.
Since its successful launch, "Business Helper" has provided a bridge for manufacturers and dealers to communicate with each other, and has greatly saved a lot of intermediate costs for manufacturers, quickly matching them with terminal dealers that suit them, and seizing them in one step. market. In addition, the investment assistant also helps terminal dealers quickly match their favorite manufacturers, professionally select brands and do business well.
