The white dew season is approaching, and the Mid-Autumn Festival is approaching. September is not only the harvest season, but also a key node to inherit the momentum of the first half of the year and promote the plan for the second half of the year.
The earth hopes for a good harvest and the golden waves will roll over, and people hope for a prosperous and sweet life. In the face of frequent real estate explosions, multiple epidemics, traffic dispersion, industry involution, and rising raw material prices... How to find the star that leads the way in the chaos; how to break through and create new situations in the dilemma. We need to think and explore, and we also need to pool the wisdom of everyone and work together to rekindle the light of hope.
To this end, from September 7th to 8th, Xinmingzhu Slate will cooperate with core dealers across the country to hold a forum themed "World Slate "Dian" Summit" in Kunming, the "Spring City" "Sword" core dealer high-end strategy seminar and Kunming Travel Association. With agendas such as "Marketing Planning for the Second Half of the Year", "Excellent Dealer Practical Sharing" and "Flagship Processing Plant Visit", it sounded the clarion call for the marketing decisive battle in the second half of the year.
Discussing swords on the "Dian" peak, creating a new situation for rock slabs
The seminar started on time at 9 a.m. on September 7. After all the participants sang the song of New Pearl, we first ushered in the first session of the meeting. Deng Yong, vice president of New Pearl Group and general manager of the Marketing Management Center, delivered a speech at the conference via video connection.
Mr. Deng said that Kunming Xinmingzhu Stone Slab has something worth learning from in terms of store, team, channel construction and delivery capabilities. I hope that through this study tour, the family members of New Pearl Stone Slab will bring back Kunming’s model and implement it, and actively carry out the construction of stores, channels and teams based on the local market conditions, and strive to become the next generation of New Pearl Stone Slab. A benchmark.
Subsequently, Liang Fenghua, general manager of New Pearl Slate Business Unit, took the stage and explained the marketing plan of New Pearl Slate for the second half of the year to the core dealers attending the meeting.row. Mr. Liang emphasized that tall slate slabs have their own high-end attributes and require full-process high-touch services, full-ecological high-trust operations, and full-scenario high-value customization to take the brand to the high end and gain recognition from the guests present. with approval.
In the next session, Wu Yongyong, general manager of Kunming New Pearl Slabs, took the stage and addressed the guests from the perspectives of strategy, sales and operations with the theme of "Kunming Model". Shared the successful operation model of Kunming New Pearl Slab. Mr. Wu’s sharing was not only lively and interesting, but also full of useful information. He also accurately touched on the pain points of the industry and won repeated applause from the audience.
Zhang Jin, deputy general manager of New Pearl Slate Business Department, and Tang Chuxiong of New Pearl Slate Business Department also took the stage one after another and delivered speeches on the topics of "Market Protection and Management" and "Stone Slab Terminal Operation". While the guests had a deeper understanding of slate terminal operations, they also further clarified the brand's market management rules to help standardize the operation of the terminal market.
Gather potential and energy, connect ecological forces
If we talk about the topic in the morning, it is to delve deeply into the strategic depth and operation model. The afternoon agenda of the conference will focus on "gathering energy and combining forces" to connect the forces of all parties in the New Pearl Slate ecology to further expand and enhance the brand dimension.
If a worker wants to do his job well, he must first sharpen his tools. In the decisive battle of marketing, product comes first. The first topic in the afternoon of the conference naturally revolved around products. Zhou Hui, director of the product planning department of New Pearl Group, first introduced the new product strategy and product application of New Pearl slate, which attracted the full attention of the guests.
In addition to products, brand and delivery are equally important to Slate. Adhering to the road of branding and solving the "last mile of rock slabs" with precision delivery has always been Xinmingzhu's firm proposition for rock slab products. To this end, Wang Jianbang, marketing director of New Pearl Stone Slabs, and Jia Shiguang, general manager of Mingzhu Kezhu, came to the stage to teach about the high-end brand strategy of New Pearl Slate and the precise delivery of Mingzhu Kezhu Slate.
The power of the Yan Ecological Alliance is, of course, not just within the group. At the meeting, we also invited General Manager Zhang Zejun of Changsha New Pearl Slab and General Manager Liu Yihao of Quanzhou New Pearl Slab to share their rich experience in the slate industry with the families of New Pearl Slab.
Due to epidemic control reasons, Mr. Su of Chizhou Xinmingzhu Yanban was unable to come to the meeting. The "Secrets on Large Order Transactions" was shared by Zhang Yongbin, the North District Director of Xinmingzhu Yanban.
After that, we invited a group of outstanding dealers to come to the stage to receive letters of appointment and announce the establishment of the first private board meeting of New Pearl Slate.
Moving towards high-end and striving to be the industry benchmark
From 7:00 to 8:20 in the morning on September 8, senior executives from the New Pearl Slate Headquarters and members of the first private board of directors gathered together to discuss the slate strategic planning, terminal channel structure, terminal product structure, and product pricing. Conduct lively and open discussions on topics such as strategy and delivery standards.
What followed was the finale of our trip to Kunming. A group of leaders and core dealers of New Pearl Stone Slabs visited the processing base of New Pearl Stone Slabs in Kunming for a visit and study.
Jianlongda Stone Cultural and Creative Park covers an area of 52 acres and covers various advanced large-scale rock slab processing equipment. With its large scale and high level of professionalism, it can be called an "intelligent manufacturing base". Striving for excellence, pursuing details, and not taking shortcuts are the working principles here.
Although they knew something about it before coming here, after seeing it with their own eyes, the shocking scale of the factory and the strict work process still left a deep impression on the core dealers of Xinmingzhu Stone Slabs, and they came to Kunming Xinmingzhuyan Through the explanations of the slab team, we learned about many advanced operating models in the slate and stone industry. Many core dealers expressed that it has profound guiding significance for further improving their own processing services and optimizing the production process.
As the last stop of this study tour, we came to Kunming Xinmingzhuyan Slate Ecological Store No. 1. The store covers an area of 1,200+ square meters and uses a variety of high-end customized spaces to interpret the material charm of slate. I have always heard about Kunming New Pearl Slabs in the past.There are various "legends" about high customer unit price and beating imported slate. However, when you come to the store, you will truly feel that behind these "magic operations" are the accumulation of "high-end model".
And this is exactly the concept we want to convey during this study tour in Kunming: "Having factories, stores and concepts" is only the first step. To break through, it must be "high-end". Only by achieving a "high-end flywheel" that combines high value, high emotion, and high trust can we move to the high end and win.
When a whale falls, all things come to life. We firmly believe that the decline in the real estate industry is just the pain of the building materials and home furnishing industry; we firmly believe that the epidemic will eventually pass, and spring will bloom in the near future; we firmly believe that we can go hand in hand with all dealers and move towards high-end designation!
