Currently, the generational change of consumers is deeply affecting the pattern of the home furnishing industry. The post-90s generation has become the mainstream of home furnishing consumption. Whether it is consumption habits, needs or consumption mentality, there are both new generation consumer groups and older generation home consumers. With great differences, they have higher requirements for the quality of life. At the same time, they pursue individuality, fashion, and efficiency.
The iteration of consumer entities has also created a new round of drift in the direction of home consumption. Accurately capturing the demands of new consumer groups is the core focus for home furnishing companies to seek new growth.
【Renew OBO·Craftsmanship for the future】< /span>
Oubo Enterprise closely grasps the trend of consumption iteration, and held the "Renew Oubo·Craftsmanship for the Future" 2022 Oubo Enterprise New Product Launch Conference on July 4th. It staged a miracle of renewal. Everyone just wanted to Let’s go to a new product appointment together.
Oubo Ceramics has ushered in a new product upgrade and is committed to bringing more high-quality goods to more people and delivering more healthy and beautiful life concepts.
[OBO Corporate Photo]< /p>
Brand story, new strategy
Mr. Liang Zhipeng, Chairman of Oubo Enterprise, said that Oubo Enterprise is a vibrant, dynamic and creative enterprise. Since its establishment in 2003, after more than ten years of traveling in the business world, it has cultivated an honest, stable and pragmatic company. Work style. In the future, as Oubo Enterprise continues to grow bigger and stronger, it cannot do without the attention and support of friends from all walks of life. It is they who have made Oubo Enterprise what it is today, and Oubo Enterprise will also welcome the glorious future with full style. tomorrow!
[Mr. Liang Zhipeng, Chairman of Oubo Enterprises】
Mr. Pan Yingqiu, general manager of Oubo Enterprise Group, said in his speech that after 20 years of persistence and brand accumulation, Oubo Enterprise has not forgotten its roots, always demands itself with high standards, vigorously carries out brand building, and provides strong distribution policies. Help distribution customers seize the opportunity in the competition and remain invincible! Terminal assistance and service are king. Oubo Enterprise has moved the sales end to third- and fourth-tier towns and cities, and continues to build new service models to achieve easy shopping for end consumers and quick profits for dealers.
[Mr. Pan Yingqiu, General Manager of OBO Enterprise Group]< /span>
High-quality goods, new products
Oubo always adheres to the principle of "market-oriented and user-centered" to create a better living experience for consumers, and then launches new products.
【New Product Launch Ceremony】
During the event, Mr. Cai Qiangyi, general manager of Oubo Enterprise Product Department, introduced the research and development ideas of this new product in detail. Oubo Ceramics believes that the current young consumer groups have upgraded their aesthetics, simple style, Nordic style are popular, and in the industry Conventional products are severely involuted, and most of the products on the market are crudely developed and often have no form or spirit. Therefore, Oubo Ceramics pays attention to the mutual matching of colors and the complementation of specifications. The paving of small bricks is cumbersome and leaves many seams, so it focuses on multiple specifications and colors. Research and development, innovation of surface texture and mold effect, taking into account both aesthetics and functionality.
[Mr. Cai Qiangyi, General Manager of OBO Enterprise Products Department]
The products have full specifications and multiple categories. At the same time, they keep up with market trends. Popular designs and colors are launched in multiple models. They are not only suitable for wall and floor decoration in various apartment types, but also provide more choices for those who pursue fashionable decoration tastes.selection, helping dealers seize opportunities and increase profit margins.
In terms of spatial application, OBO's products can meet the needs of consumers' ideal homes in terms of visual effects, matching applications, and decorative effects. The decorative effect is simple and elegant, showing a natural texture, leaving few seams in the paving, strengthening the integrity of the space, visually strengthening the extension, and achieving the effect of harmonious coexistence between people and space.
[Oubo Corporate Headquarters Exhibition Hall]
Visual feast, exhibition hall overview
In order to better display the brand concept and products, innovative design expressions were made from space, color, shape, layout and other aspects, presenting a new brand image that is more personalized, more stylish and more artistic. The exhibition hall has changed the monotonous way of separating products and space in the past, integrating and coordinating product display and space display, realizing a natural transition between areas, so that tourists will not feel restrained when visiting, negotiating, and resting, thereby weakening the The nature of the commercial display creates an attractive atmosphere.
[Oubo Corporate Headquarters Exhibition Hall]
The media subsequently interviewed Mr. Liang Yongqian, the founder of Oubo Enterprise. He said that under the current situation, Oubo Enterprise hopes to accelerate product innovation, improve product quality and enhance competitiveness through continuous cost reduction and efficiency increase in the fierce competition. Looking for new innovation points, Oubo Enterprises will focus on improving production capacity, upgrading green manufacturing, opening up new channels, increasing R&D technology development, etc., and grasping consumer trends to build a "consumer brand" to achieve brand sustainability. develop.
[Mr. Liang Yongqian, founder of Oubo Enterprise and Liang Zhipeng, chairman of Oubo Enterprise Sir】
Oubo Enterprise will "diligence, frugality, precision and sincerity"", Faith" is integrated into the business philosophy and continuously extended, only bringing the application value and rich experience benefits of precision bricks to users. Continuous transcendence first comes from one's own improvement, which is the development path respected by Oubo Enterprises, which is committed to innovation and The humanistic philosophy of progress is ultimately presented in a win-win situation to share value and achieve success for you and me
【Group photo】
