Foshan is an important town for the ceramic industry,
It is also a major private economy city.
In this vibrant city,
A number of outstanding local entrepreneurs have emerged one after another,
They are open, tolerant, low-key and pragmatic,
Use your hands to create a benchmark in the ceramic industry,
Inject a steady stream of spiritual power into the development of the industry,
They are Foshan’s business card and the impression of Foshan.
On July 20, the 2021 Guangdong Ceramic Industry Annual Conference and the Seventh Member Conference of the Guangdong Ceramics Association were successfully held. A group of outstanding ceramic companies and entrepreneurs were commended at the meeting. Among them, Mr. Liang Tongwei, chairman of Hongyuan Ceramics Group, a subsidiary of Gaode Ceramics, has led his employees to adhere to the health concept and implement health strategies since the establishment of the company. He has also been responsible for the development of functional ceramic tiles in the industry, product innovation research and development, and the creation and development of new categories. Outstanding achievements; insisting on product innovation and research and development, multiple products lead the market trend; won the title of "Excellent Entrepreneur" in the Guangdong Ceramics Industry from 2017 to 2020.
▲Mr. Liang Tongwei, Chairman of Hongyuan Ceramics Group
▲ Mr. Liang Tongwei won the title of "Excellent Entrepreneur"
Diversified development and becoming an entrepreneur in the new era
Pattern, vision and courage are the soul of an entrepreneur. Under the leadership of Director Liang, Hongyuan Ceramics Group has become an industrially diversified group integrating real estate, film and television culture, environmental protection technology and architectural ceramics after nearly two decades of high-quality development. Relying on the good momentum of steady progress, precise development strategies, and innovative business models, we will lead the group's sustained and healthy development. Compared with these eye-catching labels, Dong Liang is an innovative, pioneering and reforming "Foshan Ceramics Man".
● Ceramic industry·leading in many fields
Director Liang leads the AutoNavi brand team to always implement environmental protection and green development, and build the production base into a large-scale modern smart factory that can professionally produce a full range of specifications and categories. The production base built in accordance with European standards is one of the few in the industry that remains in Foshan. ceramics company. Under the implementation of the spirit of scientific research, the Amap brand No. 9 rough stone onceLeading an industry category; in recent years, healthy energy bricks have pioneered a new category and expanded a trillion-dollar emerging market. The slate ceramic tile strategy currently being implemented has innovatively created a new model of slate performance and dealer channels for the industry.
● Real estate industry·Become a city landmark
Director Liang leads the team to operate the real estate industry and develop real estate projects based on the long term. It owns many iconic projects such as International Business Building, Jingfeng, and Yunfeng, and many of them have become urban landmark buildings.
● Film and television cultural industry·Promote local culture
The film and television culture company under Hongyuan Ceramics Group, adhering to the spirit of promoting Foshan's local culture, is involved in film and television art, cultural film and television investment, and has become a cultural trumpeter in this historic city of Foshan.
● Environmental protection technology industry·Creating healthy living spaces
Yalolan Environmental Protection Technology, a subsidiary of Hongyuan Ceramics Company, is another healthy home industry that Mr. Liang has practiced the concept of health for many years. It specializes in the research, development, production and sales of indoor purification and environmentally friendly materials. Staying true to our original aspiration and creating a healthy living life is our mission and vision.
● Energy industry·Practice the concept of environmental protection
Hongyuan Enterprise is also involved in the energy industry. Zhongshan Zhiren Energy, which it invests and operates, has a pipeline network widely distributed in the Pearl River Delta region, becoming another landmark project in Hongyuan Enterprise's business map.
Focus on health and practice the concept of green living
Judging from the industrial layout of Hongyuan Ceramics Enterprises, it is not difficult to see that many industries focus on "health" and "environmental protection." It is precisely because Director Liang has always adhered to the concept of "healthy life" that a blueprint for the big health industry has been formed in the industrial layout. Since the establishment of Hongyuan Ceramics Group, Director Liang has implanted the concept of health into the genes of brand development. The comprehensive business strategy, product strategy, and central idea of Gaode Ceramics have always been centered around the "health strategy" and have never wavered. Practicing the concept of green living.
Director Liang always adheres to the development path of quality-oriented, green and healthy production, and scientific and technological innovation. He attaches great importance to the research and development and investment of healthy ceramic tiles, constantly launches exclusive patented invention products in the industry, and practices the pioneering role of health concepts to become more comprehensive and more comprehensive. The systematic health product matrix lays out the billion-dollar health market, setting an innovative example for the industry in the development of new products and the application of new technologies.
Follow the trend and lead the energy brick finished product category
"Products are always new and enterprises are evergreen", this is a motto in the business world. In 2018, under the leadership of Director Liang, after three years of research and development, the "Amap Healthy Energy Brick" was successfully developed and launched on the market, creating a new category of functional ceramic tiles in the industry. The product has been tested by an authoritative national testing agency and has the functions of releasing far-infrared rays, releasing negative oxygen ions, and being antibacterial and degrading formaldehyde. The healthy energy brick series products have successively obtained the German Rheinland Antibacterial Certification, the "HiH Health Label" certification, the 2020 Building Materials and Home Industry Science and Technology Award, Zhongwei'an "Antibacterial" and "Purifying Formaldehyde" dual certifications, as well as a number of product patents. The results are particularly remarkable. .
▲ Double certification of “antibacterial” and “purification of formaldehyde”
▲ 2020 Building Materials and Home Furnishing Industry Science and Technology Award Certificate
Acode Ceramics has been deeply involved in the field of healthy functional ceramic tiles for many years and has become the benchmark brand of healthy functional ceramic tiles in the industry. Taking advantage of the opportunities of the times, Mr. Liang took advantage of the trend to lay out terminals, established terminal experiential marketing systems nationwide, and established health energy halls to allow consumers to better experience the effects of products in person and bring health into thousands of households. It is this belief in human settlement health as its mission, as well as systematic product innovation and research and development, and the creation of an experiential marketing system, that enable the "health strategy" of AutoNavi Ceramics to achieve a huge leap in the brand.
▲ Gaode Energy Technology Museum
Innovative model: slate tiles become a new model
Dr. Liang’s innovative entrepreneurial spirit has enabled Hongyuan Ceramics Group to succeed in his careful management.High-quality development has been maintained. In this process, he followed the pace of industry development and constantly used new technologies, new thinking, and new models to empower himself and the industry. With the rise of the slate trend in 2020, Liang Dongshun City has laid out its plans and invested 160 million to start a technical transformation project of the production base, carry out comprehensive upgrades of equipment, technology and materials, and create industry-differentiated high-end products - Gaode slate tiles, and implement " "Comprehensive ceramic tile and slate" strategy leads the industry in a new direction of innovation and development.
Under the layout of Director Liang, the Gaode brand production base has introduced a new intelligent and environmentally friendly production line, introduced industry-unique 28-channel high-definition inkjet equipment and other large-scale intelligent production equipment, and applied starlight glaze, dry particle polishing, and rock surface cloning. Technology, matte suet process, bright jade process technology, surface micron anti-slip technology, combined with the original aesthetic design of the product, comprehensively upgrade all ceramic tile products to become slate-based products in terms of decorative effect and quality performance, further making Amap products more It has market value and differentiated competitiveness!
▲"Comprehensive ceramic tile and slate strategy"
Director Liang’s innovative thinking is not only reflected in product research and development, but also in business ideas. Different from the practice of major ceramic brands that focus solely on the promotion of slate tiles through customized home furnishing channels and ignore the original dealer channels, Mr. Liang prioritized the strategic layout of tiles and slates into dealer channels and put slate tiles in the market. The dealer channels are fully rolled out. First, dealers can enjoy the market dividends brought by product upgrades, grow rapidly with dealers, and then deploy in emerging home furnishing markets. The new model formed under this idea has attracted peers to study and imitate.
Every product iteration and upgrade breaks the ceiling of ceramic tile applications. Director Liang leads the AutoNavi brand to be at the forefront of reform and innovation, making products more competitive and allowing companies to go further and further on the road of innovation.
Leading the industry and standing at the forefront of the times
Excellent entrepreneurs’ wisdom is often linked to their sense of social responsibility. They are responsible for the development of the industry and are the backbone of the times.
In addition to being down-to-earth in the industry, Director Liang has also been committed to promoting the high-quality development of the ceramic industry. He has been elected as the president of the Foshan Healthy Home Association and the chairman of the Healthy Ceramics Branch of the China Building and Sanitary Ceramics Association, linking this responsibility of making Foshan ceramics to the journey of enterprise development.
▲ The founding ceremony of "China Health Functional Ceramic Tile Research Institute"
He has led his team to stand on industry peaks twice and held the China Healthy Ceramics Summit Forum for two consecutive years, aiming to jointly promote the upward development of healthy ceramic tiles by bringing together industry leaders such as association leaders, industry scholars, and technical experts.
Faced with the inconsistent standards for healthy ceramic tiles in the industry and the uneven development of the industry, Director Liang actively explored the construction of industry standardization and took the lead in initiating the drafting of standards for far-infrared ceramic tiles in the industry, filling the gap in domestic standards for far-infrared ceramic tiles and providing a Lay the foundation for the healthy development of the industry.
▲The launching ceremony for the drafting of standards for far-infrared tiles in the ceramic industry
……
This is a lively industry with no shortage of participants. Time is passing and the situation is changing. Director Liang used his spirit of innovation and persistence to assume the responsibility of a leader and wrote the development history of Hongyuan Ceramics Group for more than 20 years. At the same time, he also alluded to the spirit of persistence and innovation and breakthrough of "Foshan Ceramics People" in this industry. The next twenty years are even more worthy of our expectations.
