To support the urban renewal strategy, support public welfare and people's livelihood undertakings, and upgrade the quality of human settlements, Hengjie Renewal City Plan-Tianjin Station is grandly launched!
On December 3, the Hengjie Renewal City Plan-Tianjin Station kick-off meeting was held grandly on the 2nd floor of Tianjin Sunac Meijiang No. 1 Courtyard. Li Kejian, Charity and Social Work Office of Tianjin Civil Affairs Bureau , Vice Chairman of the Executive Committee of the China Building Materials Circulation Association and Chairman of the Dealer Committee Li Zuoqi, Lin Guchun, Party Branch Secretary/President of the Tianjin Property Management Association, Xu Linxi, President of the Tianjin Environmental Decoration Association, Cao Liyun, Secretary-General of the Tianjin Home Furnishing Chamber of Commerce, Tianjin Zhao Na, Secretary General of the Municipal Social Assistance Foundation, Wu Yang, President of Tianjin Home Decoration Materials Association, Fang Shuxin, Deputy General Manager of Bohai Gold Coast (Tianjin) Group Co., Ltd., Chen Lin, General Manager of Red Star Macalline Tianjin Supreme MALL, Red Star Wei Dameng, General Manager of Macalline Tianjin No. 1 Store, Tian Zhiguo, Operation Director of Tianjin Juran Home and General Manager of Jinkunqiao Store, Han Shuai, Dean of Interior Design Institute of Tianjin University Architectural Design and Planning Research Institute, and Zhang Chi, Strategy Director of Doudang Home APP , Lu Zhang, head of the customer relations department of Tianjin Sunac Development Co., Ltd., Ruan Weihua, senior vice president of marketing of Hengjie Group, Chen Kaihao, general manager of Hengjie Group's Tianjin Operation Center, and other leaders and guests attended and witnessed the launch of the event.
At the kick-off meeting, Hengjie released a new city plan to help create a livable city and provide system solutions for upgrading quality human settlements; Hengjie's "Hengjie Flash Installation Service" injects new connotation into Hengjie's ultimate service experience It is also the first to be launched in Tianjin; through the platform of the Renewal City Plan, Hengjie will work with authoritative industry associations and management agencies, leading home furnishing and decoration industry brands, and designer groups to give full play to their respective professional advantages to jointly promote the progress of Tianjin's urban lifestyle. and improve the quality of life of Tianjin citizens.
Supporting urban renewal strategies to meet quality renewal needs
Under the guidance of General Secretary Xi Jinping’s thought of “Adhering to the People’s City for the People”, governments at all levels have gradually implemented urban renewal strategies. The General Office of the Tianjin Municipal Government also specially issued the “Old Houses in Tianjin” "Implementation Plan for the Renovation and Upgrading of Old Residential Areas and Urban Renewal", and regards the implementation of the urban renewal plan as an important way to enhance the Tianjin people's sense of gain, happiness, and security.
Li Kejian of the Charity and Social Work Office of Tianjin Civil Affairs Bureau highly affirmed Hengjie’s sense of social responsibility. Li Kejian pointed out that the city renewal plan launched by Hengjie is active and far-sighted, embodyingIt demonstrates the social responsibility of the new domestic brand of sanitary ware and fully demonstrates that Hengjie has been integrated into the lives of Tianjin citizens.
The strong momentum of China's economy has driven the high-quality development of the home furnishing and home decoration industry, created conditions for urban renewal, and aroused the Chinese people's demand for full-scenario bathroom space solutions. Ruan Weihua, senior vice president of marketing of Hengjie Group, said that in the past 23 years, Hengjie has always focused on the bathroom industry and has built an intelligent manufacturing base for all categories of bathroom products and a national R&D laboratory with a total area of 6,000 square meters; Hengjie also continues to focus on industry problems and Focusing on consumption pain points, we have created benchmark smart products such as the Double Q series and R series, as well as "smart toilets with a six-year warranty", "Hengjie Online - 24-hour remote troubleshooting service for bathrooms", "free circuit modification in bathroom spaces", " Hengjie flash decoration" and other innovative services; this year, Hengjie has become the only new domestic home furnishing brand that has been continuously selected into the People's Daily's "Brand Power Plan". Mr. Ruan said that Tianjin is a new first-tier city with rich history and cultural heritage. Hengjie’s new city plan is the first to be implemented in Tianjin and will surely become a benchmark for Hengjie’s national first- and second-tier city markets.
Chen Kaihao, general manager of Hengjie Group’s Tianjin Operation Center, is grateful to all walks of life in Tianjin for their love for Hengjie. Mr. Chen said that the Tianjin Hengjie team settled in Tianjin in 2002 and has developed from the first store to more than 30 outlets now, achieving full channel coverage from retail to home decoration, and from home decoration to business. Hengjie has become Tianjin’s consumer An influential new domestic home furnishing brand and smart bathroom expert in the minds of consumers. Mr. Chen said that in order to give back to Tianjin consumers, Tianjin Hengjie will next do several major things such as supporting elderly-friendly renovation public welfare, Hengjie online/free maintenance, and community renewal. With the launch of the city renewal plan, Tianjin Hengjie will work with resources from all walks of life to leverage its professional advantages and create a linkage effect, allowing Tianjin consumers to open a new chapter in quality life.
Relying on national strategies, industry development can be stable and long-term. Li Zuoqi, vice president of the executive committee of the China Building Materials Circulation Association and chairman of the dealer committee, shared the theme of "The development path of the building materials and home furnishing industry under the national strategy of urban renewal". Li Zuoqi showed through a series of data that the national urban renewal strategy will provide lasting benefits. Leading companies like Jie bring huge development space; - Zhang Chi, strategy director of Doudang Home APP, shared "Urban Renewal and Life Renewal: 2022 Home Life and Consumption Trend Report". Zhang Chi believes that China has experienced production-oriented cities-life Ecological city-ecological cityWith the evolution of the market, attention to bathroom life has also been upgraded from quality to self-pleasure, showing the needs of new scenes such as solitude and beauty. Hengjie is an example in meeting these new needs.
How does Hengjie help revitalize cities? Based on the comprehensive strength and social responsibility of Hengjie Group, Yuan Yongyi, the brand manager of Hengjie Group, discussed the public welfare activities of home renovation for needy people (extremely poor people) involved in the renewal plan; the renewal service activities for old communities; The all-weather free after-sales consultation and remote "trouble troubleshooting" services provided by the majority of owners, as well as Hengjie's cooperation with supermarkets, home decoration, and designers to help revitalize the city, were explained one by one. Yuan Yongyi said that letting new domestic brands help revitalize cities, from one household to thousands of households, is Hengjie’s unchanging original intention.
It is worth mentioning that with this event, Hengjie took the lead in implementing the "Hengjie Flash Dressing" service in Tianjin, which specifically includes 2-hour quick change + 8 free services, becoming A new highlight of Hengjie’s ultimate service experience.
Joining hands with multiple high-quality resources to pioneer new services
Today, as China is entering an aging society, the warmth of the rejuvenated city is first reflected in its care for the needy and elderly groups. Taking advantage of the opportunity of the launch of Hengjie Renew City-Tianjin Station, the Renew City Charity Action-Gift Ceremony was held. The Tianjin Operation Center of Hengjie Group will donate Hengjie products and materials/services worth 1 million yuan in batches for home renovation public welfare activities for the families of Tianjin's needy people (specially impoverished people), and will cooperate with other service units in the industry to provide Tianjin's needy people (specially impoverished people) ) Families are provided with free bathroom renovation services and elderly families in need are provided with preferential home renovation services.
Renewing the city, how to give back to the hometown with professional design power? Han Shuai, visiting professor of Tianjin Academy of Fine Arts and senior interior architect of China Building Decoration Association, shared a series of renovation cases. Han Shuai said that every design occurs naturally, and construction is not to "preserve" nature, but to give nature a "humanistic" appearance.
Leverage this event toBuwei held a "Renewal Life Transformation Officer" awarding ceremony for senior designers in Tianjin. The joining of the "Renewal Life Transformation Officer" will undoubtedly accelerate the improvement of the quality of life index of Tianjin citizens.
Relying on the Hengjie Renewal City Planning Platform, Hengjie Group’s Tianjin Operation Center and Sunac Tianjin Branch have deepened their strategic cooperation. Tianjin Hengjie will launch a series of initiatives such as Sunac community (new and old) product space solutions for Rongchuang entrepreneurs, Hengjie flash installation "2-hour quick change + 8 free services", Hengjie online and other initiatives to attract more Rongchuang entrepreneurs. Enjoy the ultimate service experience from Hengjie.
Renewing the city is also inseparable from the cooperation of new domestic home furnishing brands and supermarket giants. Through the strategic cooperation between Tianjin Hengjie and three major supermarket giants including Red Star Macalline, Easyhome, and Bohai Rim Home Center, the powerful alliance between new domestic products for home furnishings and well-known supermarket platforms will be achieved and resources will be maximized. Use it to create a better purchasing and service experience for Tianjin consumers.
Urban renewal actions are of great significance in meeting the people’s growing needs for quality life; and the city renewal plan advocated by Hengjie will implement the urban renewal strategy in urban public spaces and residential spaces. Creating good conditions demonstrates Hengjie's responsibility and achievements as a representative brand of new domestic products for home furnishings, and also brings surprises and convenience to the quality life that consumers yearn for.
Space is the carrier that connects people. Urban progress is not only high-rise buildings, but the meaning of home is not only a place to live, but also an extension of emotions and quality lifestyle. As the initiator and promoter of the city revitalization plan, Hengjie will continue to practice Hengjie's "four satisfactions" core values, including "social satisfaction", and help renovate cities through the ultimate products and services, so that every city can Every consumer has a perceptible temperature and a comfortable life.
