Since the beginning of 2021, Jiangxi Gaoan production area has added 14 large lines in 4 months, and the daily production capacity of ceramic tiles has surged by 570,000 square meters. However, ceramic companies are still tight in production schedules, such as 800×800mm full-body marble tiles, antique tiles, and medium-sized ceramic tiles. Almost all ceramic tile categories such as slabs and large slabs have tight production schedules in April, and many categories are seriously out of stock.
Some Gaoan ceramic companies said that the production and sales rate in April was as high as 186%, and its brands had completed sales ahead of schedule by the middle of the month; some ceramic companies said that salespeople did not dare to travel, and they could not explain to customers without delivering goods; Some OEMs also said: "I sent the production schedule to the manufacturer and have been waiting for more than ten days, but the production has not started yet"...
Daily production capacity increased by 570,000 square meters, but production schedule is still tight
Some OEMs “have waited for 10 days but have not yet scheduled production”
On April 23, Huanbao Ceramics’ 750×1500mm large plate production line was ignited;
On April 19, the first local slate production line in the high-security production area built by Golden Triangle Group with high standards was successfully ignited;
On April 18, Sun Ceramics Group’s 750×1500mm large plate production line with a daily output of 30,000 square meters was ignited;
On April 18, Greely Ceramics' 800×800mm full-body marble tile production line with a daily production capacity of 43,000 square meters successfully produced tiles;
On April 12, the Roosevelt Group rebuilt the "nation's best" 750×1500mm large plate production line with a daily production capacity of 35,000 square meters. At the same time, on April 2, the Roosevelt Group built the country's longest wide-body kiln, with a daily production capacity of 5 The 800×800mm full-body marble production line of 10,000 square meters successfully produces bricks;
On April 13, Jinliyuan Group’s first 750×1500mm intelligent large board line successfully produced bricks;
……
In just 10 days, Gao'an (including Yifeng and Shanggao Enterprises) has put six new intelligent production lines into production. According to the survey statistics of "Ceramic Information", as of now, 14 new production lines have been put into operation in the Gao'an production area in 2021, with daily production capacity increased by 570,000 square meters, and the product structure covers 600×1200mm, 750×1500mm large plates, and 800×800mm Glazed tiles, antique tiles and large slate series.
It is also understood that in 2021, Gaoan will have 8 more 750×1500mm large plate lines (including the transformation of old lines)., and is basically designed as a "dedicated line for specialized production", with an additional daily production capacity of up to 200,000 square meters.
In the first four months of 2021, the daily production capacity of ceramic tiles in Gao'an production areas has surged by 570,000 square meters (some production lines need to produce products in May), and many companies have carried out technical transformation of production lines at the end of last year to increase production. A considerable number of companies have increased production of their original production lines by 10%-15%, but production schedules are still tight. Sales managers of many companies said that medium-sized boards, large boards, and conventional glazed tiles are out of stock seriously, and even need to be scheduled. Giving birth to mid-May.
“In April, Asus Ceramics Group’s sales exceeded 210 million yuan, and the sales of all brands have increased significantly. Because the company’s Pingxiang base has not officially been put into production, the production schedule of many categories is relatively tight, especially 750×1500mm. There is a serious shortage of large boards," said Xie Sijun, general manager of marketing of ASUS Ceramics Group.
“The 800×800mm full-body marble tile production line with a daily production capacity of 50,000 square meters was successfully put into operation, which greatly relieved the company’s production capacity pressure of 800×800mm basic products, but the current mid-plate production capacity schedule is still very tight.” Roosevelt Luo Xuan, deputy general manager of marketing of Ceramics Group, said.
Recently, Ruiyang Ceramics Group announced its sales performance in April, with a production-to-sales ratio of 186%. "In mid-April, two of the company's brands completed their sales ahead of schedule. There is a serious shortage of production capacity this year, and medium plates, full-body marble tiles and 6012 large plates are all out of stock." Chen Yiming, vice president and general manager of marketing of Ruiyang Ceramics, said.
"Currently, the sales volume per month is three to four million yuan, mainly because there is no stock. I have sent the manufacturer a production schedule and have been waiting for more than ten days. Production has not been launched yet. According to the current market sales situation , If the supply of goods is guaranteed, monthly sales can reach five to six million yuan," Mr. Ou, an OEM in Gao'an, said helplessly.
Manufacturers are out of stock and terminals are out of business
Where are all the tiles sold?
It is understood that the production capacity of conventional products in Gao'an production areas is very tight this year. For example, almost all ceramic tile categories such as 800×800mm full-body marble tiles, antique tiles, medium slabs and large slabs have tight production schedules in April.
Manufacturers are out of stock, terminals are out of business, where are the bricks sold?
“70% of terminal dealers reported poor business and weak market, especially terminal wholesalers,” said frankly, the sales manager of a ceramics company in Gao’an with good sales performance.
"thingsIn fact, when I went on a business trip to the market in April, the terminal market was indeed not very popular and business was not good. " said a salesperson from a ceramics company in Gao'an.
On the one hand, manufacturers are tight in production schedules, and on the other hand, terminal dealers are out of business. Where are Gaoan's ceramic tiles sold?
It is worth noting that it is not just the production and sales situation in Gao'an production areas that is promising. Recently, "Ceramic Information" has learned that the sales situation of ceramic enterprises in Guangdong, Sichuan, Shandong and northern production areas is good.
According to the visit of "Ceramic Information", March and April are originally the peak sales season of the market. As one of the largest ceramic tile manufacturing bases in the country, Gao'an has great advantages in production capacity, radiation radius and product quality. In addition to Through traditional dealer channels, a large number of first-line brands, OEMs and engineering orders have gathered in Gaoan in recent years. The sales general manager of a ceramic company in Gao'an said that rough statistics show that about 50% of the production capacity in the Gao'an production area goes to OEMs, and the current tight production schedule will ease in May and June.
In fact, the current tight supply of production capacity in high-security production areas is mainly concentrated in leading companies with large production capacity such as ASUS, Sun, Ruiyang and Roosevelt. As terminal dealers move closer to large enterprises, the sales volume of these enterprises' own brand channels has increased significantly. Secondly, most of the OEM orders for Guangdong's first-tier brands are mainly concentrated in the production areas of leading enterprises with production capacity and quality assurance. Therefore, There has been a situation of tight production capacity and supply.
Under the booming situation of tight production capacity and supply of leading enterprises and record-breaking sales performance, some ceramic enterprises in Gao'an have chosen to sublease their enterprises to others due to excessive operating pressure.
Surge in production and sales
750×1500mm becomes Gaoan’s most “hot” product
According to "Ceramic Information", the sales volume of large plates in Gao'an production area has increased significantly this year, especially the tight supply of 750×1500mm large plate production capacity. The main reason is that only a few leading ceramic companies in Gao'an had production lines of this specification last year. With the gradual increase in sales of large slabs, a considerable number of ceramic companies in Gao'an began to renovate and expand their large slab production lines at the end of last year, and started ignition in March and April. In May, the production and sales of 750×1500mm large plates in the Gaoan production area will see explosive growth.
It is understood that in 2021, Gaoan will add eight new 750×1500mm large plate lines (including technical transformation of old lines), and they are basically designed with "dedicated lines and specialized production", with a daily production capacity of 200,000 square meters.
“In mid-May, the company’s newly launched 750×1500mm large plate line with a daily production capacity of 30,000 square meters will greatly alleviate the production capacity pressure of this specification. However, even so, it will be difficult to meet the company’s existing major product lines.brand market demand. Huang Jinping, general manager of Sun Ceramics Group, said that with the concentrated expansion of production capacity, the price of 750×1500mm large panels may face fluctuations.
It is understood that 750×1500mm will become the "standard" product for large-scale enterprises in Gao'an production areas. In October 2019, Roosevelt Group took the lead in completing and putting into operation the first 750×1500mm and 900×1800mm large plate intelligent production lines in the production area. In 2020, leading companies and outstanding companies in production areas such as Sun Ceramics, Asus Ceramics, and Jim Carey have added production lines of this specification. As a brand-new specification, the leading companies in the production area can only rely on OEM and self-owned channels to walk on "two legs", and the production capacity allocation is only about 10,000-15,000 square meters.
However, while the explosive growth of rock slabs in Guangdong production areas has also started the "growth model" of large slabs in high-security production areas. In 2020, 80% of the ceramic companies in the Gao'an production area have completed the layout of production capacity in the 600×1200mm specification, and at the same time began to plan for large panels with larger production capacity and larger specifications.
In 2021, following Roosevelt, Sun, Asus and Jim Carey Ceramics, ceramic companies such as Jinliyuan, Tianrui, Renpai and Jintaiyuan added 750×1500mm production categories. Ruiyang Group launched 750×1500mm Guochao slate through technical transformation of the production line. On the basis of their original production capacity, Sun Microsystems and Roosevelt have respectively expanded large plate production lines with a daily production capacity of 30,000 to 35,000 square meters.
According to "Ceramic Information", in the second half of the year, Gao'an will also have a new large plate line put into production. Asus Ceramics Pingxiang base's two large plate lines of 600×1200mm and 750×1500mm with a daily production capacity of 40,000 square meters are planned to be put into production before June.
(The article is reproduced from Ceramic Information)
