Recently, the Foshan ceramic brand headquarters has been crazy busy!
The opening of the 36th Foshan Ceramics Expo is approaching, and dealers, designers, buyers, etc. from all over the country will come to Foshan to visit the exhibition. In order to make the visitors' trip worthwhile and to smoothly obtain the latest product trends, investment policies and other brand news, the headquarters of various ceramic brands have already begun planning various activities and projects, which are now gradually implemented.
In order to let industry people, especially dealer friends, understand brand trends in advance and help the brand warm up and build momentum, China Ceramics Network launched a special preview of the 2021 Spring Foshan Ceramics Expo. This issue is the second issue of the preview feature. In this issue, Zhongtaojun continues to bring 10 blockbuster brands, come and take a look!
White Rabbit Tiles
Cool and cute brand super IP debut
White Rabbit Tile Super IP
It is understood that in order to meet the needs of the new generation of consumers such as those in the 90s and 00s, White Rabbit Ceramics decided to upgrade its brand image and launch a super IP with strong brand personality to achieve youthful marketing out of the circle. In addition, in terms of brand upgrade, White Rabbit Tile will also launch three major actions:
First, the brand new exhibition hall was unveiled. After many months of careful preparation, White Rabbit Ceramics’ independent 4-story, over 6,000m² headquarters exhibition hall will make its grand debut. On the day of the event, there will be various exciting interactions and immersive experiences in the exhibition hall, allowing everyone to truly feel the aesthetic significance of home.
The second is the launch of eight series of new products. Eight series of new products that are both beautiful and powerful, covering categories such as slate, marble, antique, wood grain tiles, mosaics, etc., with diverse combinations and applications, subverting consumers' inherent impression of White Rabbit ceramic tiles.
The third is to launch the 2021 national investment plan. On April 17, White Rabbit Ceramics will release the "white" paper on wealth creation and launch the 2021 national investment plan.
Wells Ceramics
Upgrade "MAX+Stone Slab" and start a new national trend era
In 2020, Wells launched a new product line "MAX+ Slate", with large size + Dalian pattern and golden ratio design. Each model caters to the trendy and fashionable aesthetic vision. In 2021, Wells will integrate superior resources, keep abreast of the pulse of trends, reshape the brand into a younger generation, and open a new era of national trends with a brand-new attitude.
During the Ceramics Expo, Wells will launch a variety of new slate products with light and thin designs, natural and pure stone textures, and create a V-shaped slate aesthetic space. We sincerely invite people from all walks of life to taste them.
Gold Medal Asian Tiles
Lay out the big home furnishings and launch a new global terminal standard store image
As a window for a brand to export its brand image to the outside world, terminal stores are the first step for consumers to understand the brand. Therefore, it is crucial to improve the image of terminal stores. Gold Medal Asia will focus on the layout of the big home furnishing strategy in 2021, spend huge sums of money to upgrade the headquarters showroom, and launch a new global terminal standard store image. On April 18, the Gold Medal Asia Headquarters Building will be grandly unveiled, marking an important step in brand upgrade.
It is understood that in the future, Gold Medal Asia's global terminal stores will use this as a design blueprint, use the layout of life scenes as the fashion space standard, create scene-style homes, and redefine the ceramic tile terminal experience.
Sublimation Ceramics
Held a spring slate new product tasting event
In 2021, Shenghua Ceramics will make a new start and continue to break through industry technical barriers in the field of slate research and development, providing consumers with more and better choices and giving slate space design more possibilities.
On April 18-21, during the 36th Foshan Ceramics Expo, Shenghua Ceramics will hold a spring slate new product tasting event, grandly launching new 3mm and 6mm slate products as well as other new ceramic tile categories. Hard-core new products are unstoppable, so stay tuned.
Aoxiang Slab
"Aoxiang Slate Home Furnishing Center" is about to be unveiled
On April 18, the global press conference for the upgrade of the Aoxiang brand strategy and the unveiling of the Quanyan Exhibition Hall was held.
In 2021, Aoxiang Slate will make a strong attack, implement a drastic brand image upgrade plan, spend huge sums of money to comprehensively upgrade the headquarters exhibition hall, and create an all-rock exhibition hall of approximately 3,000 square meters.Seize the new landmark of China. Aoxiang's new exhibition hall is named "Aoxiang Slate Home Center". It is composed of tens of thousands of Aoxiang slates, which vividly displays the fashion trends, fashion styles and Italian interior decoration aesthetics, not only giving visitors a visual It is shocking and at the same time fully demonstrates the extraordinary charm of Aoxiang as a leader in the rock slab industry.
Nirogland Ceramics
Innovative anti-slip new products will be launched soon
On April 19, the Swiss antique brick brand Nile Grand will hold a new product launch conference to grandly launch the Nile Group's latest masterpieces in 2021, the Legacy series and the Pedregal terrazzo series.
It is understood that through innovative anti-skid technology and investment in special materials, the Legacy series and Pedregal terrazzo series have achieved the characteristics of "more anti-slip when exposed to water". The product brick surface is smooth and durable, breaking the shortcomings of traditional anti-skid bricks that are difficult to clean, and taking into account It combines beauty, fashion and practical functions, and can be used both indoors and outdoors.
Ouya Enterprise
Launched new series of Opal soft stone and natural slate products
Following the development of the times, Ouya Enterprise has never stopped exploring and developing new models of home design, using high technology and craftsmanship to revitalize products and bring soul and warmth to the home.
During the 36th Foshan Ceramics Expo, Ouya Enterprise will focus on launching a series of new products such as Opal soft stone and natural slate, covering two specifications of 750×1500mm and 900×1800mm, from touch, hardness, texture, color , texture improves product dimensions in many aspects. In addition, Ouya Enterprise will also set up a coffee space, allowing exhibitors to check in with mellow coffee while appreciating the charm of new products, achieving multiple pleasures of sight, taste and touch.
Specially Negative Ion Tiles
Grand opening of Negative Ion Art Museum and new exhibition hall
In 2019, Tete Negative Ion Ceramics teamed up with star designer Meng Ye to jointly launch the "Mengjian" series of products, with super good looks + negative ion function, and international design with high-end aesthetics. Once launched, it has led the way.The trend has received widespread attention.
In 2020, Techi and Meng Ye will join forces again to break through the boundaries of the ceramic tile industry and create a negative ion art museum that combines art, romance and mystery. The art museum was designed by Meng Ye himself and took one year to complete. It will be grandly opened during the 36th Foshan Ceramics Expo. We sincerely invite all exhibitors to visit the Negative Ion Art Museum, see new exhibition halls, taste new products and learn about new trends.
Special Negative Ion Art Museum
QD Tiles
Slate strategic product debut
During the 36th Foshan Ceramics Expo from April 18th to 21st, QD Ceramics will launch dozens of new products covering a variety of specifications, and strategic slate products will also be unveiled at the same time.
The charm of QD ceramic tiles is not only new products, but also investment momentum. At the beginning of the year, QD Ceramics has launched in-depth cooperation in multiple dimensions with well-known home building materials stores such as Easy Home and Red Star Macalline. On April 2, QD Ceramics and Red Star Macalline jointly held the first nationwide rigorous selection investment promotion, which achieved remarkable results. Next, QD will open some blank area outlets to dealers attending the exhibition. If you are interested, don’t miss it.
Louis Modern Tile
The new exhibition hall "Modern Trend Hall" is open
On April 18, Louis Modern's new exhibition hall "Modern Trend Pavilion" will be officially opened to the public with a new look and new image. The upgraded modern image will be younger, more personalized, and more international. During the 36th Foshan Ceramics Expo, Louis Modern will simultaneously launch new products in the 600×1200mm and 750×1500mm series. Among them, the 600×1200mm series aurora stone perfectly combines imported glaze and crystal dry particles, allowing the product to incorporate colorful aurora gradients, bringing the ultimate dreamy light feeling.
Backed by the New Pearl Ceramics Group, Louis Modern attracts investment across the country and uses 6 growth secrets to help franchisees quickly integrate into the brand system.
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After reading the upgrade trends of the above 10 brands, are you excited? Will you come to Foshan to participate in the 36th Foshan Ceramics Expo? What other brands do you want to know about?
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