On March 16, the China Real Estate Development Enterprises Comprehensive Strength Assessment Results Conference and Real Estate Summit Forum with the theme of "Vision and Win-win" was grandly held in the Shanghai Center Garden Auditorium. The conference was hosted by the China Real Estate Association and the China Real Estate Evaluation Center of the Shanghai Yiju (Blog) Real Estate Research Institute, and hosted by Beijing China Real Estate Research Association Technical Service Co., Ltd. and China Real Estate Research Association Youcai Information Technology Co., Ltd.
The "2021 China Real Estate Development Enterprises Comprehensive Strength TOP500 Evaluation Research Report" and the "2021 China Real Estate Development Enterprises Comprehensive Strength TOP500 Preferred Supplier Service Provider Brand Evaluation Research Report" were announced at the meeting. Among them, Mona Lisa Group Co., Ltd. was rated as one of the top 500 comprehensive strength Chinese real estate development companies in 2021 in the architectural ceramics category, and its sub-categories of rock slabs and landscape pc bricks were shortlisted as the preferred supplier brand.
For thirteen consecutive years since 2008, the comprehensive strength TOP500 preferred supplier and service provider brand evaluation of China's real estate development enterprises strives to evaluate the annual project market share through a scientific, fair, objective and authoritative evaluation index system and evaluation method. A real estate supplier and service provider brand with high reputation and excellent reputation. The "Research Report on the Brand Evaluation of the Top 500 Preferred Suppliers and Service Providers of China's Real Estate Development Enterprises in Comprehensive Strength" has become the evaluation basis that people in the real estate industry must refer to to understand the market situation and judge market trends.
In this evaluation process, the list of preferred brands in each sub-industry is mainly determined based on the preferred cooperation rate of TOP500 development companies, with reference to shipments and sales, supplemented by the industry development carried out through the China Real Estate Procurement Platform (Zhongfang Youcai). Association expert nominations, online voting for brand perception review, sampling surveys of engineering procurement personnel, and opinions from typical industry expert review meetings, and added a dimensional assessment of the project marketing value and cost optimization value of corporate products, and used them as recommendations for cooperation important indicators.
The evaluation expert advisory group adheres to a scientific, fair and objective evaluation attitude. According to the engineering category (subdivided into civil engineering, installation engineering, decoration engineering), material and equipment category (civil construction materials, installation equipment, decoration materials) category) evaluated the corresponding data. Among them, Mona Lisa ranked second with a brand preference rate of 17% in the engineering category. Mona Lisa in the rock slab category ranked first with a brand preference rate of 14% in the 2021 Real Estate TOP500 Preferred Suppliers List. Landscape bricks (thick bricks) Brand Mona Lisa ranked second with a first-choice rate of 11%.
Mona Lisa TilesIt is because of its excellent product quality and high-quality service system that it has become a long-term strategic partner of many real estate companies, giving full play to its brand advantages in bulk purchasing and centralized supply of real estate. Following the development route of pursuing "green, environmental protection, humanities and art", Mona Lisa Ceramics adheres to the " The business philosophy of "first-class enterprise, creating first-class products, and customer satisfaction as the center" allows more real estate companies and families to use high-quality ceramic tile products.
Adhering to the quality policy of "centering on customer satisfaction, running a first-class enterprise and creating first-class products" and taking international standards as the basis for testing, Mona Lisa standardizes the process flow, operating procedures and quality standards to ensure product quality. In addition, in In product development and design, we position ourselves as high-end and gain brand premium through value innovation.
