In 2020, the sudden COVID-19 epidemic has brought a lot of uncertainty to the ceramic industry, which is in a hurry and has withstood multiple tests. Looking back on this year, the resumption of work was blocked, stores were deserted, and the industry was reshuffled at an accelerated pace...Crisis and Opportunity Oceano, which often goes hand in hand with a clear strategic layout, has vigorously upgraded its brand top-level, product design, terminal assistance and other aspects to assist dealers in deepening channel promotion and further expand its brand influence.
1、< span style="font-family:"Microsoft YaHei UI"">The mission is on our shoulders < span style="color:#333333">Practice social responsibility
Since the outbreak of the new coronavirus pneumonia epidemic, the whole country has actively participated in epidemic prevention and control work . Many companies are actively fulfilling their social responsibilities in order to win this war without gunpowder. Oceano Ceramics is one of them. During the epidemic, Oceano and its listed company Diou Home provided immediate support to the fight against the epidemic. Frontline donated 1 million yuan to the Wuhan Red Cross, and then donated 1 million yuan to the Guangdong Zhong Nanshan Medical College Foundation to purchase various protective materials for the medical staff fighting in the epidemic area. span>
The three major manufacturing bases organized party members to go deep into the local communities, unite as one to comprehensively fight the epidemic, fully support the epidemic prevention and control, and contribute corporate strength. At the Chancheng Operation Center, the company took the lead in establishing a new coronavirus prevention and control leading group to guide epidemic prevention work. At the same time, a series of measures have been introduced to ensure the safe resumption of work and production, and full-time doctors have been deployed to provide comprehensive hygiene and health guidance to employees.
2. Product upgrade Ignite the slate art trend< /strong>
From tiles to Slate, from hard decoration to overall customization, a new round of home furnishing trends in the large home furnishing industry has arrived in recent years. Oceano complies with the new trend of home design. In November 2020, Oceano launched 2021. New slate products, including Kamo Tanghuang, Cass Maya, Katu Carpet, Katin 2nd Generation and Suge Slate, have attracted 7000w+ traffic spread and attention as soon as they were released, igniting the industry. Trendy aesthetics
New product specifications cover1200X2400mm, 1200X2700mm, 800X2600mm and other large-sized rock slabs. They are the fusion of Oceano's material aesthetics and porcelain making technology, the collision of Chinese elements and Western art, the creation of rock slab technology and whole-house customization, and the bold exploration of Oceano in the face of the trend of the new era. and creation.
3. Service upgrade, efficient delivery of orders
The industry is changing, and Oceano is keenly aware of the changes, achieving faster speeds and better results than ever before, and maintaining strong development power. In the past year, Oceano not only focused on speed, but also focused on improving the level and quality of delivery. Oceano Ceramics Supply Chain Management Center has established a production and marketing collaboration platform to implement the "efficient delivery, customer satisfaction" organizational model, a full-dimensional breakthrough in the "1+N" product strategy, &ldquo"Build the network widely and dig holes deeply" to efficiently promote the optimization of customer service efficiency.
4, brand upgrade, highlighting the charm of leading companies
In the past year, Oceano has gained a lot< span style="font-size:10.5pt">2020The most influential leading brand, Top ten enterprises in China's light industrial ceramics industry 、Building Materials and Home Furnishing Industry Patent Gold Award、National Intellectual Property Advantage Enterprise, 2020 China's top ten real estate preferred supplier brands、2020 Home Industry Service ModelAnd other outstanding awards.
Through Guangzhou Design Week and Tanzhou Ceramics Exhibition, Oceano successfully demonstrated its trendiness, high-end and professionalism to major media It has become a highly valuable ceramic brand in the minds of consumers.
2020 is a thing of the past. Oceano Ceramics is working hard to practice its internal skills and be prepared to meet future opportunities and challenges. The road is long and long, and I will explore it from top to bottom. In the new year, Oceano Ceramics will uphold firm beliefs, ignite dreams with passion, create brilliance with hard work, and work together to gather strength and climb to the top. !
