The sea shows its true colors, and the fire tempers the true gold. At a time when kilns are shut down, ceramic brands are collapsing on a large scale, and the golden development period of real estate is fading away, the industry is struggling in the harsh winter, and it is difficult to survive successfully. Not to mention taking advantage of the headwinds to maintain revenue growth of more than 20%, high-end ceramic tile customizer Oceano Ceramics has successfully achieved this. In 2017, Oceano’s revenue was 2.4 billion. In 2018, revenue was 3.6 billion. In 2019, revenue exceeded 5 billion. The average annual growth rate of performance remains between 20% and 50%.
Rendering of Oceano's new headquarters building
Looking at the ceramic industry, there are many brands with annual revenue of more than 300 million and less than 1 billion. You can count the brands with annual revenue of 1 to 2 billion on your fingers. There are even fewer ceramic brands with more than 2 billion in the top tier. Some brands have good talent but have failed to cross the 1 billion threshold in ten years. The reason is that every leap in sales level has a close relationship with brand strategy, marketing innovation, and financial strength. Just a corner of peace, how can a small rich be at peace? Or will it continue to subvert and innovate itself, and then take over the country and even the world? The market is like a battlefield. Although there is no smoke, you still need to fight all the time, seeking a new balance between cannibalizing and being cannibalized.
With innovation as the basis of development and strategic determination as the anchor of position, Oceano, in the ceramic arena, has never slackened nor dared to slack off, constantly seeking breakthroughs, and gathering momentum to steadily accelerate forward. New first-line ceramic brands, listed companies with great potential, high-end ceramic tile customizers, online and offline cloud merchants & pioneers in new retail projects...the highly valuable labels are constantly added to polish Oceano's dazzling innovative business card.
Technology Oceano
1+ N product innovation, opening up new opportunities and stabilizing growth
Product is the starting point for all marketing strategies. Only with good products can we have worry-free marketing and truly win customer reputation. Oceano's strategy makers know this truth very clearly and practice it consistently. From rain flower stone, microcrystalline jade, crystal cube, IC microcrystalline jade, Van Gogh, Casaro, Caco, antibacterial bricks... Behind every original hot-selling product is the keen sense of the market and strategic foresight of corporate operators. What’s more, Oceano captures the newsThe "nirvana" that will win the hearts of consumers.
Osheno Suge Slate Series
At present, the industry is struggling to extricate itself from the red sea of glazed tiles. It is constantly reincarnating in the fixed pattern of black, white and gray glazed products. It is difficult to break through the homogenization of products such as design plagiarism and rapid copying. Oceano took a different approach and launched the 1+N product strategy (taking architectural ceramics as the core, launching landscape thick bricks, artificial stones, mosaics and other products), which exceeded the expectations of the industry like thunder. Some people ridiculed that if you can’t sell your main product, you will switch to selling a side business? Are high-end products unsaleable and turning to low-value products? Oceano seems to have blocked out the voices of the outside world and moved forward firmly according to the planned trajectory.
Osino N-type products-mosaic series
A truly strong person, in the face of doubts and unfriendliness, has the courage to overcome obstacles and the tenacity to overcome obstacles, and respond with market share and performance. The 1+N product strategy has created a vivid situation for Oceano with open waters and vitality despite surging undercurrents. Products from many brands in the industry are rushing to follow suit.
Smart control of the situation leads the online and offline innovation of the entire network
In 2013, under the impact of customized home furnishings, home appliances and Taobao Tmall, Oceano spent tens of millions to launch the big cloud business project. Purchase servers costing tens of millions of dollars, hire programmers and product managers with high salaries, and start an online and offline integrated traffic drainage model... crawling forward through constant exploration and trial and error. Subsequently, new tools such as 3D cloud design, intelligent interactive large screens, interactive websites, and Jukebao realized intelligent interactive closed loops; new business formats such as smart stores subverted the traditional store business model; the middle-end system achieved efficient and seamless communication between production and sales... All the achievements of the Big Cloud Business Project have become the winning weight for Oceano to keep pace with the times and have strong core competitiveness.
It has established its own normalized system, constantly invests in innovation, constantly makes corrections through trial and error, and promotes new tools and new models with strategic foresight and efficient execution, thereby promoting the self-iteration and update of the Oceano system. When building websites in the industry, refer to Oceano; when promoting traffic tools in the industry, imitate Oceano; when building ceramics dealers in the new era, you should also look to Oceano.
Oceano’s smart operating model attracts a large number of customers to visit and understand
Oshennuo, through the verification of the effect of smart technology tools, passed the test and created a head ceramic brand with high technology. Moving bricks can also be a very cool technology, and mud can also show the sexiness of data. Don’t believe it? Just come to Oceano and have a look. At the same time, Oceano also predicts that in the future, brands that do not understand the integration of online and offline, brands that do not understand the use of interactive tools, and brands that do not understand the consumption data of the post-90s and post-00s generations will definitely not be able to become big brands.
Oshenno one-click brick replacement DIY
What makes Oceano different from other brands? In addition to the 1+N product strategy and big cloud business projects mentioned above, there are also more than ten years of experience in engineering channel development, experience in efficient online investment promotion, experience in cross-border integration of design resources, etc., to name a few. The brand potential accumulated over 22 years has laid a solid foundation for Oceano's rapid development in the future. Of course, the road ahead is to move forward bravely and innovate. Since the birth of Oceano, it has become the brand gene that has been integrated into the blood and blood, constantly pushing the brand forward and moving towards the top ten billion brand at full speed. The road ahead will be long, but the road is about to come. In the future, Ou Shennuo will surely be able to show his true qualities as a brave man who can open roads over mountains and build bridges over water, and recreate the glory of the rising sun.
(This article is provided by the enterprise)
