Text/Zhong Taojun
The day before yesterday was May 10th
The most "noisy" thing in the circle of friends is Mother's Day
In fact, no matter which form everyone sends circles to "celebrate"
Zhong Taojun feels that the most realistic sentence is this sentence——
Yesterday was also Chinese Brand Day,
I wonder how many labor unions are paying attention to this?
Gold Medal Asian King, Big Horned Deer King, Hui Yajun...
Also, Mr. Zhongtao
In the past few days, Zhongtaojun launched a campaign with Taoqi on WeiboInteractive "Gathering of Ceramic Industry Brands to Play the Strong Voice of China" activity.
Details of the event can be found in today’s two tweets from China Ceramics Network’s WeChat public account. After “showing off” some node content, it’s time to list the hot topics related to the industry last week that are worth reviewing.
Hot Spot 1: Postponement Announcement of Ceramic Bathroom Show in Bologna, Italy
It won't be delayed for a long time, but the exhibitions at the same time will definitely be "crowded together".
Highlights:
The Bologna Ceramic Bathroom Exhibition in Italy issued the latest announcement on May 7. The exhibition will be held from November 9 to 13, which is 42 days later than the original opening of September 28.
Opinion:
Starting from May 9th, Guangdong has been able to open various exhibition activities through reservations, capacity restrictions, etc. It can be seen that China has gradually been able to hold gathering activities here, while Italy did not lift the lockdown until May 4th. Moreover, this year's Bologna Exhibition will launch two new exhibition halls (Hall 37 and Hall 18) that gather features, so it is necessary to consider the construction and completion time of the new exhibition halls, and finally decided to postpone the event. You must know that Italian ceramic tile brands can use one year to develop a product or one year to prepare for an exhibition. These time commitments cannot be compared with Chinese ceramic tile brands (not to mention the speed of China's Vulcan Mountain infrastructure). to compare). In the past, some people may have said: Looking at the "willingness" of foreign companies is a kind of craftsmanship, unlike us who seek speed in everything but cannot withstand the test of time. But today, do you have other ideas?
November to December, usuallyWhen companies are making year-end summaries and planning for the coming year or holding annual meetings, don’t forget that there are also various important exhibitions to participate in, such as Guangzhou Design Week (December 3~6th) - Exhibiting companies are often busiest one month before the exhibition, and the nature and functions of the two exhibitions are so similar (according to Giovanni Savorani, Chairman of the Italian Ceramics Industry Federation, said: The theme of the 2020 Bologna Exhibition is "Ceramic Health, New Ideas in Home Design and Architecture) In this way, China will visit Bologna, Italy this year. Will there still be so many people? Each exhibition needs to consider how to attract visiting (architectural and interior) designers. By the way, the Foshan Autumn Ceramics Expo will still be held on October 18th, right? Ceramic people will be very busy at the end of the year
Hot spot 2: Red Star Macalline’s national shopping mall sales exceeded 8.706 billion
Is the "Master Private Domain Traffic Pool" worthy of attention?
Highlights:
On May 7, a reporter from the Beijing News learned from Red Star Macalline that during the May Day period, the sales of Red Star Macalline nationwide exceeded 8.706 billion, with 295,000 consumers. During the same period, 476 online welfare activities were held. Achieved 92,306 coupon-converted sales, with related sales of 1.458 billion yuan. The sales of online shopping malls through the community account for 20% of the total sales of online shopping malls. It is worth noting that Red Star Macalline has gathered more than 400,000 experts such as shopping mall guides, home decoration designers, and home decoration KOLs who have a large number of intended user resources. The "National Marketing Group Experts" have brought precision to Red Star Macalline The number of users exceeded 1.16 million, which was 2.8 times that of the same period last year. The cumulative number of group participants exceeded 250,000, and the total number of coupons received reached 580,000, which was 17 times that of the same period last year. It has become the "current householdThe industry’s largest private domain traffic pool for experts.
Opinion:
Red Star Macalline’s sales are staggering, whether during the epidemic period or not. Out of curiosity, Zhongtaojun searched for its May Day results in 2013. The data showed that "the total sales of more than 100 shopping mall merchants across the country exceeded 2.5 billion yuan, an increase of more than 10% year-on-year." It can be seen that in only 7 years, its national shopping malls have increased by more than 300 (there are currently 428 Red Star Macalline home shopping malls nationwide), and sales have increased by more than 40%. Judging from the reasons behind Red Star Macalline’s data this year, the “Expert Private Domain Traffic Pool” deserves attention. Che Jianxin, chairman of Red Star Macalline, has continued to publish articles to promote patriotism and the spirit of actively responding to the epidemic. In order to spread this positive spirit more widely, not only all employees of Red Star Macalline actively forwarded such articles, It has also become the task of all merchants in Red Star Macalline (as evidenced by the picture below), which not only establishes the image of the person at the helm of the company, but also flaunts the image of the company. Are the effects of this approach worth learning from?
Zhong Taojun weakly wanted to ask:
Does this mean "new brother" or is it a way of flattering employees?
If it is not the original meaning of "New Brother",
Will merchants who ask for active forwarding feel unhappy?
Isn't the person who suffers the crime "Brother Xin"?
BTW,
If a merchant can make a profit on May Day, he will be labeled an "Internet celebrity".
As early as mid-April, some people who moved bricks and mortar said about the live broadcast promotion activities of ceramic companies: "Today's transaction volume is all based on the savings of terminal dealers." As for the recent hot online investment activities of ceramic company headquarters, Not long ago, the marketing director of the New Pearl Third Marketing Center (responsible for MontecaLuo and Grace brands) Lin Xiaoxia also revealed: "The live broadcast promotion requires follow-up services from the terminal dealers, and the online investment promotion we are preparing for actually also needs to be pushed through by the salesperson, and then through a round of promotion. The market will settle down on cooperation with different models of investment promotion in the past. "Whether the above two facts can be summarized as offline contributions, after all, it is still said that "Channels are connections." - A wise saying from Suzhou Xinruncheng Chen Yanfeng. This is also the role of the so-called "expert".
Hot spot three: Country Garden subscribes for 27.12 million shares of Mona Lisa for 499 million yuan< /span>
What does it mean to a predator? But it is true that the strong get stronger.
Highlights:
On May 5, Mona Lisa and Country Garden Venture Capital signed a conditionally effective "Strategic Cooperation and Share Subscription Agreement." According to the announcement, after this issuance, Country Garden Ventures holds more than 5% of the shares of Mona Lisa Company at a total subscription price of approximately 499 million yuan. According to the agreement, Country Garden will nominate a director to participate in the operation and management of Mona Lisa to assist in development strategy, development direction, daily management and other aspects. At the same time, Country Garden will make specific suggestions to Mona Lisa in terms of new product development, new application scenarios, etc. need. In addition,the two parties will carry out long-term supply cooperation in ceramic building materials and household products such as ceramic tiles, ceramic large slabs, ceramic rock slabs, ceramic art, and ceramic tile adhesives.
Opinion:
For this "event", people who have experienced the baptism of the epidemic are no longer surprised. It seems that anything in the world can happen. The following are the opinions of readers after the article "The future of the industry belongs to the faster "back wave"" was published on the WeChat public account of China Ceramics Network a few days ago.Analysis’s message——
Hot Topic 4: The total land acquisition by the top 100 real estate companies in April increased by 108.9% month-on-month< /span>
Look for the top 10 companies that have acquired land, and also find out where the land was acquired.
Highlights:
The China Index Academy released a ranking list of land acquisitions by real estate companies across the country from January to April 2020, showing that the land market performed hotly in April. After experiencing a stable period in March, the land market performed extremely hot in April. In April, the total land acquired by the top 50 real estate companies was 310.2 billion yuan, a year-on-year increase of 0.5%, and a month-on-month increase of 105%; the top 100 real estate companies acquired a total of 388.3 billion yuan, a year-on-year increase of 7.2%, and a month-on-month increase of 108.9%. In terms of the amount of land acquired, Poly Development, Hong Kong Land and China Evergrande ranked the top three. Judging from the city rankings, first- and second-tier cities are still the focus for real estate companies to acquire land, and land transactions in some cities in the Yangtze River Delta region have increased significantly. Among them, Shanghai ranks first on the list with a total transaction price of 87 billion yuan, < strong>Hangzhou and Beijing occupy the second and third places on the list with a total transaction volume of 86.1 billion yuan and 85.1 billion yuan respectively. In terms of planned construction area, Chengdu ranks first with 20.57 million square meters,Qingdao and Xi'anfollowed with 12.48 million square meters and 12.19 million square meters respectively. It is worth noting that second-tier citiesWenzhou and Nanjing saw growth rates of 178% and 139% respectively; Chengdu, which topped the list in terms of planned construction area, increased by 71% compared with the same period last year. Changchun and Tangshan experienced larger growth, with increases of 88% and 84% respectively.
Opinion:
Seeing that the total land acquisition increased by 108.9% month-on-month, the net profit list of listed home building materials in the first quarter of 2020 does not show optimism——
Listed Enterprise Data Disclosure Announcement
Among them, Dongyi Risheng's operating income in the first quarter was 190 million yuan, a decrease of 75.69% compared with the same period last year, total assets decreased by 5.08%, and weighted return on net assets decreased by 31.8%. It is worth noting that Dongyi Risheng's cash flow dropped from 136 million yuan in the same period last year to the current -197 million yuan, a drop of more than 1,500%, which is a dangerous signal. Seeing that real estate companies are "generous" when acquiring land, I hope everyone can survive until they are needed.
Looking back at last week’s highlights, today’s WeChat public account number two is even more worth reading, PICK it.
